COM-MS01

COM 600 Final Project Subjects Company: General Motors Communication Subject: These General Motors documents chronicle upper management’s handling of a known defect in their automobiles. Sample Article: Now Is Your Chance to Get a Look at the First Batch of GM Documents Company: Southwest Airlines Communication Subject: Southwest Airlines immediately communicates via social media during crisis situations. Sample Article: Southwest Airlines and Lessons in Social Media Crisis Communications Company: AOL Communication Subject: CEO Tim Armstrong publicly fired Abel Lenz, the creative director of Patch. Sample Article: AOL’s Chief Demonstrates the Worst Way to Fire Someone Company: Yahoo Communication Subject: Yahoo accidentally leaked an HR memorandum banning employees from telecommuting Sample Article: Yahoo in ‘Damage Control’ After Leak of Memo Banning Telecommuting Company: American Red Cross Communications Subject: The Red Cross’s social media director accidentally posts a tweet about drinking beer to the Red Cross account. Sample Article: Case Study: American Red Cross Twitter Faux Pas Company: Carnival Cruise Lines Communications Subject: Carnival Cruise Lines’ lack of communication during a string of disasters in 2013 Sample Article: Important Crisis Communications Lessons From Carnival Cruise Lines’ ‘Ship of Fools’ Company: New York City Police Department Communications Subject: In 2014, the New York City Police Department developed the hashtag #MyNYPD and asked citizens to tweet photos with members of the force. It was designed to show positive interaction between the police force and the city. It failed. Sample Article: Well, the #MyNYPD Hashtag Sure Backfired Quickly Company: lululemon Communications Subject: In 2014, the retailer put a tile in its Buffalo, New York store that drew attention to the NFL’s Buffalo Bills and their string of Super Bowl losses. Sample Article: Buffalo Residents Freak Out Over Lululemon’s ‘Wide Right’ Art Company: Urban Outfitters Communications subject: In 2014, the popular apparel store unveiled a college line, including a red-colored sweatshirt for Kent State University. Some felt the shirt was blood-stained and in poor form since Kent State was the scene of a deadly on-campus massacre. Sample Article: Urban Outfitters Apologizes for Its Blood-Red-Stained Kent State Sweatshirt