Business Proposal Assignment

BUSINESS PROPOSAL

TO: David Gilboa, CEO of Warby Parker

FROM: Michelle Nevarez, Communication Specialist at Warby Parker

DATE: June 17, 2020

SUBJECT: Home Try-On: Making online shopping even better than in-store shopping using new Try it On Live Feature

EXECUTIVE SUMMARY

After extensive research following the last company meeting, I have been exploring different

avenues of the online shopping experience. What can make the online shopping experience more

efficient, cost-saving for the company, and overall improve customer satisfaction and experience.

I believe launching the Try it on Live feature in our current web application, and website would

address all three goals.

What is the Try it on Live feature?

An additional feature added to our web application and website that allows the customer

to view how the glasses would look on their face. The application would provide a 180-degree

view. The customer can look straight ahead, turn their head left or right, and view the glasses in

full view and real-time.

Why the Try it on Live feature is appealing for the customer?

The customer can virtually try on a pair of sunglasses from the comfort of their own

home. They can save the picture for reference and get an idea of the size of the sunglass frame

and how it will fit their face. This eliminates the customer having to go to the physical store and

stand in lines. Gift-giving is also made easier since the customer can shop for friends and family

by uploading pictures and virtually trying on the frames as well.

https://www.coursehero.com/file/68668304/COM-3110-Business-Proposaldocx/

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Cost savings for the company

Other try on options such as shipping the customer multiple pairs of glasses to try on and

return can be more costly for the company. The opportunity to virtually try on as many

sunglasses as the customer wants, in any setting, at any time, saves the company costly shipping

labels and return labels.

Timeline

The full development of the project would take 45 days to develop, process through QA,

and go-live. The development team would spend 112 hours utilizing 1 developer, 2 QA

specialists, and 1 customer satisfaction specialist.

STATEMENT OF THE PROBLEM OR OPPORTUNITY

Buying sunglasses online can be difficult. There is no real way to know the size of the frames

will flatter or fit your face. The uncertainty of not knowing if the glasses will be of your liking

can lead to buyer’s hesitation.

Try it On Live resolves these issues. The customer has the option to select whichever pair of

glasses they like and virtually try them on. The customer will know if the sizing of the frames are

flattering and prevents the likeliness of returns with the increase of customer satisfaction.

OBJECTIVES

We predict a 35% increase in sales (avg. $3,500) with a 20% decrease in returned products.

(approx. $2,000)

Customer satisfaction will be calculated using online surveys.

We predict a 25% increase in customer satisfaction

40% Savings on return labels/ Customer product retention (avg. $2,000)

15% savings in shipping cost (Avg. $750)

Average decrease of 200+ Hours/Month in the packaging department equaling approx. $3,000 a

month in hourly pay.

Total Net Profit/Savings: $11, 250 per month

https://www.coursehero.com/file/68668304/COM-3110-Business-Proposaldocx/

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TIMELINE/RESOURCES

8/3/2020: Development hours would commence utilizing 1 developer with the project to be

completed by 8/20/2020.

8/21/2020: 2 QA Specialists will begin testing the feature in the sandbox environment for a total

of 96 hours. This includes reporting bugs and rolling out the fixes.

8/28/2020: QA Completion date

8/31/2020: Go-Live

8/31/2020: Customer Surveys deployed

8/31/2020-9/30/2020: 1 dedicated Customer Satisfaction Specialist assigned to in-app chat and

messaging center to assist customers, train, and report any customer related issues that come in

via email, chat, or phone.

https://www.coursehero.com/file/68668304/COM-3110-Business-Proposaldocx/

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