COM-30122

Topic

Question

Company 1

Company 2

Audience Information

Describe each audience.

For Company A, the audience in the business are more elder and Spanish speaking individuals. This audience tends to understand information via books, lectures, and/or readings. This audience stays away from technology, as they like to view their information in person and in writing.

For Company B, the audience in the business are French Speaking individuals who are relatively young, and mostly still in school as the owner likes to hire part time employees during busy season.

Identify the most important demographic information to use when targeting this audience in your communication.

The most important demographic information to use when targeting this audience for communication would be flyers, books, pamphlets, etc. This will allow the audience to have a visualization of the company and understanding its goal by providing them with the demographics that they are comfortable with.

The most important demographic information to use when targeting this audience for communication would be emails, text messages, zoom meetings, and power points.

This will allow the audience to save any information they would like to save, and would make them feel comfortable the way they receive the information for the company.

Considerations

Explain what to consider when crafting an effective message for this audience.

I would consider providing the audience with several information regarding the environment and different way that we are able to protect it. I would also consider providing some information about how important it is for everyone to be a part of such a huge change, and how their help can make a difference.

I would consider providing some information regarding the environment, and how our technology can help us take care of our planet. I would also consider providing some interesting and helpful videos, demonstrating different techniques that can be used to save our planet.

Explain why these considerations are important. Use information about each audience to support your answer.

These considerations are very important because this will be the way we attract our audience. If we can provide this information and let them know how much of a big change they will make, we are more than certain they will be on board. Also, since this audience focus is to serve clients rather than price increase, they will be able to visualize that protecting the environment is just as important.

These considerations are very important for this audience. By providing information on how our environment can be saved, it will give them an opportunity to develop a plan using the technology available. Also, this will not only help the environment, but it can also be beneficial to the company in order to gain new customers who would like to return the following year and support the business.

Adjustments

Recommend changes that would make each message more effective for the target audience.

I would recommend changes such as, more available employees, having a chief executive officer who will be able to coordinate schedules and work volume, and save money and receive new clients into the business with no huge loss.

I would recommend changes such as, translation services to work with different customers and be able to communicate with many more different groups. Hire full time workers to employees to be fully aware of the job description in the busy season, this way we will be able to save time and money on training. I would also recommend changes in the industry as we will be able to provide more commercials and opportunity for growth, and we will be able to see new customers who will definitely return to the business.

Explain why your recommendations would make the message more effective for each audience. Use audience information to support your answer.

My recommendations would make the message more effective because they are explaining things that the company is currently missing. The company would be able to work more efficiently and be able to gain just what they are looking for.

My recommendations would make the message more effective because with a translation service, the company is able to expand their audience which will be beneficial to the company. By hiring full time workers, the company will have more coverage which will also expand the companies productivity.

Delivery Method

Recommend the best delivery methods for each audience.

The best delivery method for this audience would be manuscript.

The best delivery method for this audience would be impromptu, in which will be organized and submitted via email to the corporation.

Explain why you chose this method for each audience. Use the audience information to support your explanation.

I chose this method for this audience so that they can have all the information written and provided to them personally. We are sure that this is best delivery method.

I chose this method for this audience, since the information will be organized, it can be delivered via email. The audience will be able to go back to the information whenever possible.

The targeted messages may reach unintended audiences simply because other audiences might be interested in the topic. It does not necessarily mean that will affect the company itself, but the organization will have more of a flexibility when it comes to the topic and will be able to elaborate more to different other audiences.

The content of each targeted message can change the effectiveness of the message depending on your audience. If you are speaking to a younger crowd, you might have to use languages, tone, and voice different than you might use with an older crowd. If you do, then you might lose the audience retention when delivering your message.

The potential issues that could arise because of delivering each targeted message comes with the information provided in the message. You need to make sure that the message is being delivered in a broad way, and not focus on a specific group. For example, you might need to address education, ethnicity, and religion in an equal way so that there are no miscommunication.

I once worked in a company in which the manager had a meeting with its employees. The meeting was intended to discuss Christmas decorations in the office, in which they were all planning on decorating for the holidays. Some of the employees did not feel comfortable with this decision, as they did not believe in the holiday which also made them feel apart from the group. The manager had discussed the situation with the corporation and decided that no decorations would be placed as a company, but the employees were able to decorate themselves in their own work area.

Strategies were definitely used in the real-world example, as the manager was able to come up with a resolution to not only eliminate the entire holiday but provide each employee with an opportunity to celebrate their own beliefs. I truly believe that the resolution of the real-world example was handled appropriately.