Visual Communications

Creative Brief Template

Replace the bracketed text below with the required text.

Project Goal

The goal of this project is to leverage technology to produce two visuals that communicate the organization’s mission and appeal to its target audience.

Organization

[Nonprofit organization’s name: One-sentence description of the organization.]

Mission

[Nonprofit organization’s mission statement]

Audience

[Briefly describe the nonprofit organization’s target audience.]

Objectives

· Create one visual for advertising the organization’s participation in the open house.

· Create one visual that you can hand out to visitors at your booth.

Notes: The visuals must be created using two different tools or technologies, and the messages conveyed on the visuals should be able to stand alone as well as speak to one another to tell a story.

Method

[Address the aspects of each of your designs outlined by the director.]

Visual One

Replace the bracketed text below with the required text or images. Use the check boxes on the right to select your delivery method(s).

TITLE ONE [Insert visual title.]
PROTOTYPE ONE [Insert prototype.] Citations: [Insert citations.]	DESIGN NOTES Tool: [Insert tool name] Delivery Method (Check box) ☐ Brochure ☐ Business card ☐ Flyer ☐ Card ☐ Invitation ☐ Postcard ☐ Book cover ☐ Magazine cover ☐ Website ☐ Video (social media) ☐ Video (website) ☐ Video (commercial) ☐ Slide presentation ☐ Poster ☐ Chart ☐ Graph ☐ Diagram ☐ Infographic ☐ Illustration ☐ Logo ☐ Graphic ☐ Photograph ☐ Advertisement (print) ☐ Advertisement (digital)
DESCRIPTION [Insert description of visual.]

Visual Two

Replace the bracketed text below with the required text or images. Use the check boxes on the right to select your delivery method(s).

TITLE TWO [Insert visual title.]
PROTOTYPE TWO [Insert prototype.] Citations: [Insert citations.]	DESIGN NOTES Tool: [Insert tool name] Delivery Method (Check box) ☐ Brochure ☐ Business card ☐ Flyer ☐ Card ☐ Invitation ☐ Postcard ☐ Book cover ☐ Magazine cover ☐ Website ☐ Video (social media) ☐ Video (website) ☐ Video (commercial) ☐ Slide presentation ☐ Poster ☐ Chart ☐ Graph ☐ Diagram ☐ Infographic ☐ Illustration ☐ Logo ☐ Graphic ☐ Photograph ☐ Advertisement (print) ☐ Advertisement (digital)
DESCRIPTION [Insert description of visual.]