Effectiveness of Messages

Executive Summary

Goal

To communicate the actions the company will take to improve the safety of products and quickly restore trust with target audiences

Target Audiences

· Customers: <<audience metrics>>

· Employees: <<audience metrics>>

Measures of Effectiveness

1. Message Content

a. Does the content of the messages inform each target audience of the company’s proposed solution?

b. Does the content of the messages align with each target audience’s values, interests, and lifestyle?

2. Delivery Method

a. Does the message reach the target audiences within the intended time frame?

b. Why are the delivery methods appropriate or inappropriate for each target audience?

3. <<Measure of Effectiveness>>

a. <<considerations>>

b. <<considerations>>

Evaluation

Measures of Effectiveness	Magazine Interview	Social Media Post
	Customers	Employees	Customers	Employees
Message Content
Delivery Method
<<measure of effectiveness>>