Primary Data Sample

Primary Data:

Define with references

Provide example

Data by Observation:

Observe a store, coffee, restaurant, etc.

· Person 1

· Person 2

· Person 3

· Person 5

· Person 5

· Person 6

· Person 7

· Person 8

· Person 9

· Person 10

Surroundings and Environment:

· Explain physical environment

· Explain social psychological environment

Product/Category Purchased:

· Products shown, available and what purchased, etc.

Demographic Characteristics:

· Gender:

· Age

· Married

· Estimated income

· Etc.

Psychographic Characteristics:

· attitudes:

· values:

· lifestyle:

Results:

· What did you see and learn