Marketing PLan

CollaborativeMarketingPlanDraft3Instructions.docx

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BUSI 330

Collaborative Marketing Plan Draft 3 Instructions

Include the following in your Group Discussion Board Forum:

A thread with Draft 3 of your Marketing Plan (MP) attached as a Word file. Your draft must include the following section:

Product-Market Focus:

1. The key information in this section relates to the strategy that will be employed by the company as well as a description of your target market for this new product (see Chapters 8–9).

2. Keep in mind that you must be able to identify PODs (Points of Difference) and differentiate your product (brand) from those of your competitors.

3. Finally, you should discuss your positioning strategy for your new product (brand). You should revisit Chapters 8–10 which discuss the issues that a brand manager faces such as the position of your product on the industry. This will influence your marketing mix strategy (the last part of the Marketing Plan).

Your Collaborative Marketing Plan Draft 3 must be submitted by 11:59 p.m. (ET) on Monday of Module/Week 6.