Marketing Plan

BUSI 330

Collaborative Marketing Plan Draft 2 Instructions

Include the following in your Group Discussion Board Forum:

A thread with Draft 2 of your Marketing Plan (MP) attached as a Word file. Your draft must include the following section:

Situation Analysis: Please review pp. 49–52 of the sample MP. You should notice that Section 4 (Situation Analysis) contains 5 major elements. They are:

1. SWOT analysis

2. Industry Analysis

3. Key Competitors

4. Company Analysis

5. Customer Analysis

Your Collaborative Marketing Plan Draft 2 must be submitted by 11:59 p.m. (ET) on Monday of Module/Week 4.