Gender Violence Project

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Awareness Campaign Online Violence Against Women

You are to design an awareness campaign on Online Violence Against Women. You may include a discussion of gender violence in the news media, online gaming culture, music culture, social media (Instagram or others), etc.

1. Write a Mission Statement

Who is your target audience? What do you want your target audience to know about online gender violence? What is the prevalence? Why is this campaign needed?

2. Research

You are to use material covered in this course, and are encouraged to add secondary sources.

3. Analysis – Media Representations

· Are women and men portrayed differently in your choice of media?

· How is violence portrayed in your examples?

· In what ways do these representations confirm and/or challenge the arguments about violence we have read about and discussed in this course?

· Give examples to clarify your argument

4. Conclusion

· Why do we need to address online violence on a global level?

· What may be an effective way to create awareness and initiate change?

5. Call to Action

· How can you make a difference in the lives of your community, locally or globally?

· Action Item: Make one specific suggestion to address online violence against women

· How can your target audience help you to raise awareness?

FORMAT

Document: 12-point font Arial, double spaced, 7-8 pages

Please make sure your campaign is free of typos and grammatical errors. After submission deadline, assignments will be considered late, and receive zero (0) points. No exceptions!

GRADING RUBRICS

The campaign counts 20 points towards your final grade. Please consider the following rubrics:

Criterion	A grades (20-18 points)	B grades (17.9-16 points)	C grades (15.9-13 points)	D/F grades (12.9-0 points)
Purpose “Clear and consistent structure”	Introduces project effectively and clearly; purpose of project is readily apparent	Presents research adequately; purpose is not consistently clear throughout the video / journal	Presents project somewhat effectively; purpose not entirely clear	Introduces and presents project poorly; purpose of video is generally unclear
Development “Not only summarizing but analyzing topic”	Develops project with exceptional care; provides a balanced, in-depth and thoughtful analysis	Develops project as assigned; displays a clear analysis of the significant topics; audience gains some insights	Does not fully develop project as assigned; treats topic in a cursory manner; analysis is basic	Project is undeveloped; includes very little theory; analysis is vague or not evident
Insight “Shows knowledge & application of assigned readings”	Ideas are supported effectively; clear evidence of having understood and synthesized theory and course concepts	Ideas are generally supported; digital media shows evidence of having read, understood, and correctly applied course concepts and theory to project	Many ideas are unsupported; insufficient comprehension/ application of course concepts/ theory	Project shows little insight or is off topic; there is no evidence of comprehension, nor application of course concepts/ theory

*** Grades will be available within 7 days of submission deadline ***