Please reply to each discussion post with 1 paragraph

Ruby Navarro 

Week 3 Discussion

COLLAPSE

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Tell us the 5 W's (Who, What, Where, When, and How) regarding the campaign you chose in your primary post. Importantly tell us the main channels (t.v., radio, print media, community-based organizations, etc...) that the campaign was designed to reach the targeted audience.

 

NBA created a website for kids to access topics related to physical health. Other sponsors include Kaiser Permanente. Other sub sponsors include NBA FIT, NBA Green, NBA Cares Community Assist Award presented Kaiser and jr. NBA. There are many links on this main page.

 On the NBA Mind Health page, you will find mental health information explaining the importance of mental health; mission stated “Our mission is to engage, educate, and serve the NBA community and to position mental health as an essential element of wellness & excellence – both on and off the court.” according to (NBA FIT 2017). For this page, providers are headspace, Kaiser; Kids Help Phone, Crisis text line, Child Mind Institute, #SameHere, and JED.  

On the NBA health page, you will find information on current public health trends specific to Coronavirus. Links for CDC, WHO, and community testing program. Along with personal experiences by NBA players share their experiences.

Total Health Tips from Kaiser Permanente shows 2021 NBA FIT week Total Health tips. Topics include physical health, Mental Health & Mindfulness, Nutrition, and Rest Recovery. Quicks tips used for daily activities.

Workouts like the Pros show videos of professional sports players' exercise activities specific to off-season, during the season, and warm-up activities. There are no specific plans, just videos.

NBA FIT All-Star Celebration 2020 is the page that shows pictures from the previous year's celebration, specific to participants and stakeholders.

The strength & Conditioning page shows videos on exercises specific to everyday exercises, simple and related to the NBA.

 

I felt like this page is targeted at school children. When they experience this page, they utilized these activities for the rest of their life.

 

NBA FIT. (2017, January 17). https://fit.nba.com/.

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Jasmine Shook 

W3D1

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            The program chosen was NBA FIT which is an extension of the NBA Cares league. The Cares league is a global outreach program addressing social issues giving families a place to live, learn and play in 40 countries, including the United States (NBA FIT, 2017). The league outlines five keys to wellness: nutrition, sleep, exercise, managing stress, recognizing problems before the escalation, and developing and using proactive coping skills. The NBA FIT program is a community-based organization committed to youth and their families' lifestyle improvements and performance. It provides weekly updates about the importance of physical and mental health, nutrition, and rest and recovery. Its starts with tips to prioritize health, self-care awareness, collaborative care and concludes with the development of a plan to achieve those goals.

            The NBA’s health and safety outreach forces on local and national coordination to track and monitor Coronavirus and its evolving effects on public health (NBA FIT, 2017). Its goal is to give information on current guidelines, prevention tools the NBA is taking and report the current number of those impacted by the pandemic. The NBA’s mental health outreach forces on the four core pillars of the mind: more, inclusive, narrative, and defined (NBA FIT, 2017). The mission is to educate and engage the community through lived experience and expression. Lastly, the program posts workout videos of well-known celebrities such as Lonzo Ball, Bradley Beal, DeMarcus Cousins, and Andre Drummond (NBA FIT, 2017). The videos aim to show the community that there are things that they can complete at home or at the gym that will improve their overall physical and mental health demonstrated by professionals. The program encourages better living by taking small steps towards a centered mind, body, and spirit.

Reference

NBA FIT. (2017, January 17). Retrieved May 22, 2021, from https://fit.nba.com/

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