promotion program planning and evaluation

Criteria

Outstanding = 100%

INTRODUCTION = 2% of grade (2 total points)

Introduction:

PLO 4 CLO 4

2% Weight (2 pts.)

Public health problem (need) and its relevance are clearly and concisely described.

NEEDS ASSESSMENT = 25% of grade (25 total points)

Program Planning Model:

3% Weight (3 pts.)

Program planning model is used correctly throughout the paper.

Relevant Primary Data Source (i.e., Key Informant Interview)

PLO 4 CLO 4

3% Weight (3 pts.)

Includes a primary data source that is relevant to the chosen health topic and priority population. Data source is clearly described including: who; where they work; the nature of their work; whom they work with; how their data is relevant to the needs assessment.

Relevant Secondary Data:

PLO 4 CLO 4

10% Weight (10 pts.)

Uses relevant secondary data to thoroughly and clearly describe the health problem and its impact on the priority population. Relevant data includes most of the following: death, incidence, prevalence, morbidity, and mortality rates; data demonstrating the economic burden of the problem; cultural considerations; data on social problems related to the heath problem

Genetic Risk Factors

PLO 4 CLO 4

3% Weight (3 pts.)

Needs assessment clearly describes all of the genetic/biological risk factors associated with the health problem and the priority population.

Behavioral Risk Factors

PLO 4 CLO 4

3% Weight (3 pts.)

Needs assessment clearly describes all of the behavioral risk factors associated with the health problem and the priority population.

Environmental Risk Factors (i.e., Non-Behavioral) Risk Factors)

Needs assessment clearly describes all of the environmental risk factors associated with the health problem and the priority population.

Conclusion/Program Focus 

2% Weight (2 pts.)

Needs assessment clearly and concisely explains the factors that will become the focus and the purpose of the intervention.

PROGRAM PLANNING = 36% of grade (36 total points)

Goal Statement

PLO 5 CLO 5

2% Weight (2 pts.)

The program goal is simple and concise. It includes both the priority population and what will change as a result of the program.

Process Objective(s)

PLO 5 CLO 5

2% Weight (2 pts.)

Objective is written following SMART guidelines. One or more process objectives that are relevant to the program and which could be realistically achieved. Objective(s) are properly written and contain all of the following: the outcome to be achieved (what); the conditions (when the change will occur) ; the criterion for deciding when the objective has been achieved (how much change) ; and the priority population (who will change).

Activities & Strategies for Reaching Process

Objective(s)

PLO 5 CLO 5

5% Weight (5 pts.)

Specific and detailed activities strategies to reach each process objective are described. Activities are appropriate for the priority population and are likely to bring about behavior change to meet the stated objective. Activities are based on best practices, experiences, or processes.

Impact Objective: Learning Objective(s)

PLO 5 CLO 5

2% Weight (2 pts.)

Objective is written following SMART guidelines. One or more learning objectives that are relevant to the program and which could be realistically achieved. Objective(s) are properly written and contain all of the following: the outcome to be achieved (what); the conditions (when the change will occur) ; the criterion for deciding when the objective has been achieved (how much change) ; and the priority population (who will change).

Activities & Strategies for Reaching Learning Objective(s)

PLO 5 CLO 5

5% Weight (5pts.)

Specific and detailed activities and strategies to reach each learning objective are described. Activities are appropriate for the priority population and are likely to bring about behavior change to meet the stated objective. Activities are based on best practices, experiences, or processes.

Impact Objective: Behavioral Objective(s)

PLO 5 CLO 5

2% Weight (2 pts.)

Objective is written following SMART guidelines. One or more behavioral objectives that are relevant to the program and which could be realistically achieved. Objective(s) are properly written and contain all of the following: the outcome to be achieved (what); the conditions (when the change will occur) ; the criterion for deciding when the objective has been achieved (how much change) ; and the priority population (who will change).

Activities and Strategies for Reaching Behavioral Objective(s)

PLO 5 CLO 5

5% Weight (5 pts.)

Specific and detailed activities and strategies to reach each behavioral objective are described. Activities are appropriate for the priority population and are likely to bring about behavior change to meet the stated objective. Activities are based on best practices, experiences, or processes.

Impact Objective:

Environmental Objective(s)

PLO 5 CLO 5

2% Weight (2 pts.)

Objective is written following SMART guidelines. One or more environmental objectives that are relevant to the program and which could be realistically achieved. Objective(s) are properly written and contain all of the following: the outcome to be achieved (what); the conditions (when the change will occur) ; the criterion for deciding when the objective has been achieved (how much change) ; and the priority population (who will change).

Activities and Strategies for Reaching Environmental Objective(s)

PLO 5 CLO 5

5% Weight (5 pts.)

Specific and detailed activities and strategies to reach each environmental objective are described. Activities are appropriate for the priority population and are likely to bring about behavior change to meet the stated objective.

Activities are based on best practices, experiences, or processes.

Outcome Objective(s)

PLO 5 CLO 5

2% Weight (2 pts.

Objective is written following SMART guidelines. One or more Outcome objectives that are relevant to the program and which could be realistically achieved. Objective(s) are properly written and contain all of the following: the outcome to be achieved (what); the conditions (when

the change will occur); the criterion for deciding when the objective has been achieved (how much change); and the priority population (who will change).

Health Promotion/Education

Materials

PLO 5

2% Weight (2 pts.)

Health promotion/education or other program materials needed for activities or to reach each objective are described in detail.

Marketing

PLO 5

1% Weight (1 pt.)

Marketing materials needed for activities or to reach each objective are described in detail.

Timeline (GANTT CHART)

PLO 5 CLO 6

1% Weight (1 pt.)

A GANTT Chart is provided and includes due dates (program timeline) for each activity are clear, realistic and demonstrate progress towards completing the activity and reaching the objective.

PROGRAM EVALUATION = 29% of grade (29 total points)

(Process): Activities 

PLO 7 CLO 6 & 7

3% Weight (3 pts.)

Specific and detailed activities to reach each process evaluation objective are described. Activities cover all elements of a process evaluation: fidelity, dose, recruitment, reach, response, and context.

(Process): Measure/Data

PLO 7 CLO 7

3% Weight (3 pts.)

At least 4 different measures are used and collected to conduct a process evaluation. Measures are relevant and realistic to collect.

(Impact): Learning Objective Activities & Data

PLO 7 CLO 6 & 7

5% Weight (5 pts.)

Specific and detailed evaluation activities to reach each learning objective are described. All learning objectives are measured and evaluation data are relevant and realistic to collect

(Impact): Behavioral Objective Activities & Data

PLO 7 CLO 6 & 7

5% Weight (5 pts.)

Specific and detailed evaluation activities to reach each behavioral objective are described. All behavioral objectives are measured and evaluation data are relevant and realistic to collect

(Impact): Environmental Objective Activities & Data

PLO 7 CLO 6 & 7

5% Weight (5 pts.)

Specific and detailed evaluation activities to reach each environmental objective are described. All environmental objectives are measured and evaluation data are relevant and realistic to collect

(Outcome): Design 

PLO 7 CLO 7

3% Weight (3 pts.)

Outcome evaluation design and the rationale for choosing the design are clearly and concisely described.

(Outcome): Measure/Data

PLO 7 CLO 6 & 7

3% Weight (3 pts.)

Data collected to measure outcome objectives are relevant and realistic to collect.

Reporting 

2% Weight (2 pts.)

Evaluation reporting is clearly described in the evaluation activities. All stakeholders are included in the reporting process.

REFERENCES AND OTHER = 8% of grade (8 total points)

APA 6th Edition In-text Citations*

1% Weight (1 pt.)

*Note: Include in Needs Assessment Draft

The vast majority of in-text citations are in correct APA 6th edition format. The vast majority of claims are supported with appropriate references (e.g., scholarly, government, textbook).

APA 6th Edition References*

1% Weight (1 pt.)

*Note: Include in Needs Assessment Draft

The vast majority of references are in proper APA 6th edition format. Very appropriate sources are cited.

Writing Style

2% Weight (2 pts.)

The paper is well organized both overall and at the paragraph level. Sentences are smooth and carefully crafted. There are virtually no errors in punctuation, spelling, grammar or usage.

Timely Submission

2% Weight (2 pts.)

The final paper is submitted early or on-time.