advertising plan integrated marketing

1

Coca Cola’s advertising Plan

Proposal Date: 3rd February 2022

Company Name: Coca-Cola Company

Contact Name: 1.800.GET.COKE

Address: 121 Baker Street NW, Atlanta.

City, State, Zip: Atlanta

Website: https://us.coca-cola.com/

Marketing objectives

Objectives include exceeding the expectations of consumers, increasing customer base, particularly the percentage number per year using grander performances, growing justifiable and viable fiscal management in the corporation where customer value is generated. Staying at the front position as a market trailblazer, especially in introducing innovative products and launching successful products is also an objective.

Markets: Middle-aged individuals which includes teens and the youth. This includes male and female, especially those in colleges and campuses.

Campaign/schedule

Month	Year	Product/comment	price
January	2021	New Coca Cola with Coffee will be a bottled drink and it is to be situated and placed as a ready-to drink product on the market. This beverage has a cola flavor comprising of caramel, vanilla and dark blend.	$ 2.32
June	2021	Fresca has been refreshing consumers for almost 86 years and has been unveiled with another look while the sweet taste still remains	$ 2
December	2021	The bright and bubbly Fanta drink that intensifies fun and one of Coca Cola’s oldest drink comes in more varieties.	$ 3.50

Larry Jackson +1404 676 5151

Account Executive phone