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Coca-ColaTargetsSmallRetailersWithCokeonDemandApp.pdf

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http://blogs.wsj.com/cio/2017/03/07/coca-cola-targets-small-retailers-with-coke-on-demand-app/

Small retailers use the app to send requests for Coca-Cola products to local distributors, which bid on the deal.

Winners promise a price and a certain time period for delivery, enlisting help from gig workers with motorbikes.

PHOTO: COCA-COLA CO.

Coca-Cola Targets Small Retailers With Coke on Demand App - CIO Jo... http://blogs.wsj.com/cio/2017/03/07/coca-cola-targets-small-retailers-wit...

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Coca-Cola Chief Innovation Officer Alan Boehme PHOTO: COCA-COLA CO.

Coca-Cola Targets Small Retailers With Coke on Demand App - CIO Jo... http://blogs.wsj.com/cio/2017/03/07/coca-cola-targets-small-retailers-wit...

2 of 2 3/12/2017 3:19 PM