ECONOMICs

Item/Category

Score

L3 (superior)

L2 (acceptable)

L1 (needs some work)

0 (unacceptable)

Audience/Purpose

Language, detail, and logical structure reflect a refined understanding of intended audience

Uses language, detail, and logical structure generally appropriate to intended audience

Somewhat appropriate to audience, but with noticeable flaws

Inappropriate to intended audience

Coherence

Presents an ordered thought process consisting of logically related ideas; consistently articulates relationships between the points of development

Organization and logical relationships are generally sound; relationships between points could be improved

Some attempt at organization apparent, but needs noticeable improvement; relationships are somewhat unclear

Organization is not apparent and/or relationships are unclear

Clarity

Uses language with a refined awareness of appropriate word choice/style/tone to convey ideas clearly

Uses language with a general awareness of appropriate word choice/style/tone; some points could be more clearly stated

Uses language with some awareness of appropriate word choice/style/tone; clarity could be measurably improved

Uses language that does not show awareness of appropriate word choice/style/tone; ideas are not clearly communicated

Conciseness

All that is necessary is conveyed as succinctly as possible and without digression

Most thoughts are expressed succinctly and with a minimum of digression

A noticeable number of unnecessary elements are included, and some that are necessary may be left out

Unnecessary wordiness/detail and digressions predominate at the expense of necessary content

professional visual presentation of message, although structural/graphic elements are not always used to best advantage

Document design ineffective or professionally inappropriate

No apparent consideration of document design; unprofessional appearance

(spelling, punctuation, capitalization, usage, sentence structure)

Shows a refined sense of appropriate conventions

Generally consistent in following appropriate conventions

Noticeable inconsistency in following appropriate conventions harms credibility

Little or inconsistent use of appropriate conventions