Cmst (19/02)
Business Chemistry
From Business Chemistry: Practical Magic for Crafting Powerful Work Relationships by Christfort & Vickberg
and
Pioneers, Drivers, Integrators & Guardians: Every Team is a Mix of These Personality Types. Here’s How to Get the Best Out of Any Combination by Suzanne Vickberg and Kim Christfort, Harvard Business Review March-April 2017
CMST 340 Advanced Communication for Business & Technology
Business Chemistry Project at Deloitte
To help leaders claim more value out of team members, Deloitte created a system called Business Chemistry that identifies four primary work styles and related strategies for accomplishing shared goals.
An analytics-driven tool for understanding and leveraging differences between people
Exploration into what makes people click or clash
Why some groups excel and others fumble
How leaders can make or break team potential
Need for Collaboration
Common team goal
Diverse teams fail to thrive
Need for Empathy
Empathy = understanding and identifying with another person’s perspective
Certain people in organizations consistently outperform the average
Decades of studies have shown that empathy is integral to effective human connection
Recent research demonstrates links between empathy and leadership performance
Business Chemistry helps highlight important differences in order to foster empathy
Benefits Business Chemistry
Understand how each work style responds to stress.
Understand the conditions under which the various styles thrive.
Consider the value that each style offers.
Understand what makes each individual tick.
Provides a common language for discussing similarities and differences in how people experience things and prefer to work.
The Basics of Business Chemistry
Pioneers
Guardians
Drivers
Integrators
Pioneers
Mottos: “You only live once!” and “Blazing trails.”
One word that capture the essence of the Pioneer is possibilities
Pioneers often think while speaking
Most leaders are pioneers.
Outgoing
Focused on the big picture
Spontaneous
Value possibilities
Spark energy and imagination
Creative thinkers
Imaginative
Adaptable
Drawn to risk. Believe big risks can bring great things
Intuitive decision makers, open to new ideas but prone to changing their minds
Detail-averse
Opposite of Guardians
Pioneers
Energized by:
Brainstorming
Spontaneity and trying new things
Enthusiasm
Alienated by:
Rules and structure
The word “no”
A focus on process
Meeting the Needs of Pioneers
Allow time for free-flowing discussion and idea generation.
Brainstorm and white-board on the spot.
Keep an open mind. Even if you can’t say yes, try to avoid saying no.
Provide options for where, when, and how to work
Position them to do what they love and explain how more mundane tasks enable them to do so.
Guardians
Mottos: “Do it right.” and “It’s all in the details.”
One word that capture the essence of the Guardian is stability
Methodical
Reserved
Structured
Loyal
Detail-oriented
Practical
Value stability and order
Tend to be introverted
Practical, detail-oriented and reserved
Deliberate decision-makers apt to stick with the status quo
Process-oriented thinkers who focus on the how
Bring rigor
Opposite of Pioneer
Guardians
Energized by:
Organization
Predictability and consistency
A detailed plan
Alienated by:
Disorder
Time pressure
Ambiguity and uncertainty
Meeting the Needs of Guardians
Provide pre-work, data, and information in advance of a discussion or decision.
Share an agenda prior to meetings.
When a change is required, acknowledge the potential domino effect on the details Guardians care about and explain why the change is needed.
Provide clear expectations including what success looks like.
Offer workspaces that provide permission to be alone, control over the environment, sensory balance, and psychological safety.
Drivers
Mottos: “Focus!”and “It’s not personal; it’s just business.”
Direct in their approach to people and problems
One word that capture the essence of the Driver is challenge
Two types of Drivers:
Commanders – disciplined, tough minded; like to be in charge; outgoing
Scientists – more curious than Commanders; love to explore and experimental
Quantitative
Logical
Focused
Competitive
Experimental
Deeply curious
Value challenge and generate momentum
Technical
Analytical thinkers who look for patterns in complex systems
Quick to judge and then reluctant to revisit decisions
Drivers are great at getting results
Opposite of Integrator
Drivers
Energized by:
Solving problems
Directness
Winning
Alienated by:
Indecision
Inefficiency
Lack of focus
Meeting the Needs of Drivers
Timebox socializing time, make it optional, or explain why it’s valuable.
Explain what you and others want and why you want it. (Drivers may miss subtleties).
Provide ways for Drivers to measure their success.
Offer practical work-spaces where Drivers won’t be disturbed more than necessary.
Don’t over-react to the Driver’s direct style.
Be clear, concise, and confident.
Integrators
Mottos: “Better together.” and “Work with me people!”
One word that capture the essence of the Integrator is connection
Two types of Integrators
Teamers – outgoing; optimistic, energetic, comfortable expressing emotions
Dreamers – reserved, great listeners and observers; processors
Diplomatic
Empathic
Traditional
Relationship-oriented
Intrinsically motivated
Non-confrontational
Value connection
Knack for connecting ideas that others might not connect
Attuned to nuances; they see shades of grey rather than black and white
Inclined to weigh all the options and check with others prior to making decisions
Opposite of Driver
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Integrators
Energized by:
Collaboration
Communication
Trust and respect
Alienated by:
Politics
Conflict
Inflexibility
Meeting the Needs of Integrators
Support Integrators in their desire to help others and reward them for doing so.
Provide opportunities to work in teams.
Help Integrators see the meaning in their work.
Spend time connecting.
Use technology to make virtual teams and meetings more personal.
Enable them to socialize issues and gather information from stakeholders.
Be nice and say thank you.
Engaging a Pioneer if You’re a Guardian
Guardians may not realize that imposing too much structure or details about a project can box a Pioneer in.
As a Guardian, Try to…
Keep things moving
Whiteboard it
Don’t push details
Silence your skeptic – temporarily suspend your disbeliefs or doubts
Deliver an experience – present new ideas to allow Pioneers by allowing them to experience a sample or simulation
Tolerate some chaos.
Bring passion. Sell your ideas by showing excitement.
Engaging a Guardian if You’re a Pioneer
If you’re an anything goes Pioneer, you might be challenged to prove an environment where a more practical Guardian will thrive.
As a Pioneer, Try to…
Give them time to process.
Provide data.
Cite your sources.
Make it linear and concrete.
Respect the agenda.
Honor precedent.
Keep emotions in check.
Engaging a Driver if You’re an Integrator
As an Integrator, you may be so diplomatic that a Drier loses patience.
As an Integrator, Try to…
Get your facts straight.
Assert your point of view.
Lead with the punchline.
Build a logical argument.
Anticipate pushback and preempt objections.
Keep it tight.
Propose an experiment.
Engaging an Integrator if You’re a Driver
As an Driver, you mistakenly try to push an Integrator in a particular direction with a black-and-white logical argument.
As a Driver, Try to…
Ask questions and listen.
Share context. Integrators have the greatest need for the big picture.
Co-create. Work together to build on an idea or plan in a collaborative format.
Don’t rush.
Be open to alternatives.
Get personal. Humanize the proposal.
Play nice. If you’re overly aggressive, rude or abrasive, the Integrator will shut down.
Who’s Stressed Out?
Guardians – 35% -
Integrators – 32%
Drivers – 24%
Pioneers – 20%
Conditions for Teams Thriving
A feeling of accomplishment is a top priority for all types:
I thrive when I have tasks that are challenge
– Drivers and Pioneers
I thrive when I have the sense my work matters
– Integrators and Pioneers
I thrive when I have opportunities to learn and try new things – Pioneers and Drivers
I thrive when I have clear expectations
– Guardians and Integrators