Two essays about innovation company

CMR442 Due Oct 11

Module 8: Innovation Case Study 

· Due Sunday by 11:59pm

· Points 100

For this assignment, you are to write a case study on an organization of your choice that you believe has been highly innovative. Your case study should address the topics listed below.  Please create headings in your paper for each topic. 

1. Name of organization

2. Brief description of the location and history of the organization

3. Brief description of the products/services offered by the organization

4. Describe the significant innovation or innovations made by the organization. Explain why and how the innovation(s) was successful.

5. Discuss the impact of the innovation on consumers and society

6. Discuss theories, models, etc. you've learned in this course that apply to the case.  Focus on what you learned from the book, On Innovation. Cite specific examples. 

7. How can this case apply to other organizations, specifically small businesses? What are the key lessons learned?

Your final report should be between 1000 and 1500 words. You may use web and social media resources, interviews, blogs, news articles, and journal articles to research your organization. You must cite all resources used  including course materials.