Strategic Management Of Technology And Innovation

Copyright 2021 by University of Phoenix. All rights reserved.

CMGTCB/558: Strategic Management of Technological Innovation Course Information Description This course covers the subject of technological innovation management as a strategic process, from assessing competitive dynamics and strategy formulation to strategy implementation with an eye toward new product development. Students are given opportunities to use critical and design thinking to solve real-world challenges, such as skill shortages, technical debt, and DevOps.

Credits 3

Competency Statements and Learning Objectives

Competency Statement Competency In-Demand Skill

Learning Objectives (LO)

Where you will demonstrate your

learning:

You will analyze the process for adoption of dominant designs and industry standards within a variety of industries to identify best practices for making a new technology or innovation a dominant design.

Competency 1 –

You will know how and why innovation occurs in an industry and why some innovations rise to dominate others.

Management Learning Objective 1 – Analyze the role technological innovation plays in an industry.

Learning Objective 2 – Examine the attributes of successful innovation strategies.

Learning Objective 3 – Analyze the role of collaborative networks in innovation.

Learning Objective 4 – Identify the primary sources of increasing returns and network externalities.

Learning Objective 5 – Analyze the relationship between network externalities,

Competency 1 Assessment

CMGTCB/558 Syllabus Page 2 of 5

Copyright 2021 by University of Phoenix. All rights reserved.

Competency Statement Competency In-Demand Skill

Learning Objectives (LO)

Where you will demonstrate your

learning: modularity, and platform competition.

Learning Objective 6 – Examine the varying effects on product diffusion.

You will develop an innovation plan that justifies investment into the product innovation, including a development timeline, how the innovation fits into the organization’s strategic plan, and the competitive advantage that would be gained from the innovation. You’ll analyze ways that collaborating with their competition can make their products more valuable to consumers and a better fit for their needs.

Competency 2 – You will examine methods for choosing among innovation projects.

Communication Learning Objective 7 – Distinguish between strengths, core competencies, and sustainable competitive advantages.

Learning Objective 8 – Establish the importance to a firm of articulating strategic intent.

Learning Objective 9 – Examine methods to evaluate innovation projects.

Learning Objective 10– Explain the various forms of collaboration and the trade-offs associated with each of them.

Learning Objective 11 – Assess factors that are used to evaluate collaboration.

Learning Objective 12 – Examine the mechanisms a firm has available to protect innovative technology.

Competency 2 Assessment

You will create a persuasive presentation for the executive team in an effort to promote an innovation project that includes how the product aligns

Competency 3 – You will develop implementation plans based on best practices for managing the new product

Information Technology

Learning Objective 13 – Examine the impact of size and structure on a firm’s ability to innovate and implement new technologies.

Competency 3 Assessment

CMGTCB/558 Syllabus Page 3 of 5

Copyright 2021 by University of Phoenix. All rights reserved.

Competency Statement Competency In-Demand Skill

Learning Objectives (LO)

Where you will demonstrate your

learning:

with the organization’s strategy, the customer problem the innovation will solve, target customers, pricing strategy, advertising and marketing considerations, needed intellectual property protections, estimated cost of development and manufacturing, and potential revenue generated from the innovation.

development process.

Learning Objective 14 – Analyze the unique factors that affect the choice of organizational structure in an organization.

Learning Objective 15 – Examine the best practices used in managing the new product development process.

Learning Objective 16 – Evaluate the different ways that teams can be structured and influence the performance.

Learning Objective 17 – Apply key elements of deployment including timing, licensing and compatibility, pricing, distribution, and marketing.

Learning Objective 18 – Examine the process that should be conducted when deciding on a deployment strategy.

Materials Textbook Schilling, A. (2020). Strategic management of technological innovation, (6th ed.). McGraw Hill.

Tools McGraw-Hill Connect.

CMGTCB/558 Syllabus Page 4 of 5

Copyright 2021 by University of Phoenix. All rights reserved.

Course Overview Competency Activities Assessment

Competency 1 – Innovation Adoption

Overview, Assignment Information, Assessment Rubric

Learning Resources – Sources, Types, and Patterns of Innovation

• Chapter 1: Introduction

• Chapter 2: Sources of Innovation

• How individual quirks can become innovation assets

• Innovation Techniques - Pluralsight

• Quiz – Sources, Types, and Patterns of Innovation

Learning Resources – Learning Resources – Standard Battles, Modularity, Platform Competition, and Timing of Entry

• Chapter 4: Standards Battles, Modularity, and Platform Competition

• Chapter 5: Timing of Entry

• How the Platform Ecosystem Works - video

• Quiz – Standard Battles, Modularity, Platform Competition, and Timing of Entry

Competency 1 – Reflection

Competency 1 – Assessment

Competency 2 – Innovation Methods

Overview, Assignment Information, Assessment Rubric

Learning Resources – Defining the Organization’s Strategic Direction and Choosing Innovation Projects

• Chapter 6: Defining the Organization’s Strategic Direction

• Chapter 7: Choosing Innovation Projects: Strategies to Improve NPD Governance

• Critical and Analytical Skills in Data Literacy: Executive Briefing - Pluralsight

• Quiz – Defining the Organization’s Strategic Direction and Choosing Innovation Projects

Competency 2 – Reflection

Competency 2 – Assessment

CMGTCB/558 Syllabus Page 5 of 5

Copyright 2021 by University of Phoenix. All rights reserved.

Competency Activities Assessment

Learning Resources – Formulating Technological Innovation Strategy

• Chapter 8: Collaboration Strategies

• Chapter 9: Protecting Innovation

• 10 Intellectual Property Strategies for Technology Startups

• Buying into the Benefits of Innovation - Pluralsight

• Creating an Environment that Boosts Innovation - Pluralsight

• Quiz - Formulating Technological Innovation Strategy

Competency 3 – Innovation Implementation

Overview, Assignment Information, Assessment Rubric

Learning Resources – Organizing for Innovation and Managing the New Product Development Process

• Chapter 10: Organizing for Innovation

• Chapter 11: Managing the New Product Development Process

• Chapter 12: Managing New Product Development Teams

• Chapter 13: Pricing section of Crafting a Deployment Strategy

• University Library Readings

• Marketing Case Insight 9.1: 3M

• Quiz - Organizing for Innovation and Managing the New Product Development Process

Learning Resources – Crafting a Deployment Strategy

• Chapter 13: Crafting a Deployment Strategy

• How to Develop a Budget for a New Product or Service

• Play by Play: Solving Problems, Changing Lives

• Quiz – Crafting a Deployment Strategy

Competency 3 – Reflection

Competency 3 – Assessment

Competency 1, 2, & 3 Final Course Reflection