IT345: Impact of IT on Individuals, Organizations, and Society

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Running Header: Cloud Computing

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Cloud Computing

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Facebook Dethrone Myspace

I Global University

Meenakshi Sethi

Myspace was in place way before Facebook was even developed and its target was the same audience as that of Facebook. Myspace had a bigger capacity, attracted a lot of interest was among the early press, offered huge valuation to investors who opted in, and was absolutely an early internet success and a start to all that we now call social media.

However, Myspace was soon overtaken by the development of Facebook. The emergence and success of Facebook was greatly contributed by the fact that Facebook was managed in White Space letting the marketplace decide where the business should go (Gehl 2012). In the case of Myspace managed by professional managers at News Corp considered the future, made the decision on what to do and went ahead to do it.  They failed to let the feedback from the market and the tech specialists dictated the direction of the marketplace but instead ran Myspace like a professional business.

Mark Zuckerberg the founder of Facebook gave his platform the will and pushed technological support to go wherever the market wanted it to be it from social games to connecting with friends. Facebook founders put a lot of effort into pushing technology to do all that the users wanted. They were keen to listen and networking on ideas to improve the platform through their tech folks (Greenwell & Kraemer 2006). Facebook focused its energy on attracting more users by working on what the users commented on, the most recommended application the best promotion and constant revision that eventually resulted in more growth.

The use of the White Space management system used by the founders of Facebook ensured that they have their operations in markets with a high growth rate. This allows them the flexibility to react quickly to the recommendation and market changes as they are not operating within predetermined plans as it was the case with Myspace.

 

References

Greenwell, S., & Kraemer, B. (2006). Internet reviews: Social networking software: Facebook and MySpace. Kentucky Libraries, 70(4), 12.

Gehl, R. W. (2012). Real (software) abstractions: on the rise of Facebook and the fall of MySpace. Social Text, 30(2), 99-119.

Student: 2

What is disruptive technology?

Disruptive technologies are technological innovations that, as their name suggests, disrupt the status quo. They can supplant existing technology or present an entirely new concept to society. The digital camera and telephone are two examples of disruptive technologies. The development and marketing of such technologies requires skills and some financial support, as consumers may initially fear such technologies before applying them and generating revenue for the companies and people who developed them. It is not uncommon for companies to experience short-term declines in wealth after the initial introduction of disruptive technology.

Such technologies surprise the market by causing significant improvements over existing technologies, and this can be achieved in a variety of ways. Disruptive technology can be cheaper than existing technology, for example, or be more basic in nature, attracting more potential users. When disruptive technologies expand the market by offering low cost, they are known as low market disruptive technologies, while new market technologies are completely new innovations that replace existing ones.

The digital camera is an example of a disruptive technology for both a low market and a new market. New and relatively inexpensive, digital photography has attracted many people to photography, increasing the total number of people using cameras. It also began to supplant film and instant photography, providing photographers with an alternative that was cheaper and easier to handle than traditional film format photography.

The telephone, on the other hand, represented a disruptive technology in a new market that created communications that did not exist before. While people were initially reluctant to switch to the phone, the technology eventually won over many converts and benefited from so-called supportive technology. Technology support includes innovation that enhances existing products without replacing them; Some examples of supporting phone technologies include caller ID, answering machines, and conferencing.

A classic example of low-end disruptive technology is the netbook, a stripped-down version of a laptop that was designed to be cheap and highly portable to appeal to consumers who don't currently use laptops. While netbooks have not replaced laptops, they are targeting a segment of the market that would otherwise not be available.

There is usually no way to know when a disruptive technology is a wild card that will completely change the system. Therefore, developing and investing in such technologies is very risky, as the effort can pay off, or it can be completely ineffective, as people refuse to accept the product. A smart innovator can think of disruptive technologies that will be effective and present such technologies in a way that stimulates investment, research and development.