Marketing

This is an individual assignment. Read the article. The link to the article is posted at the bottom of this page. You are to put yourself in the role of a management consultant who has been engaged by the client (Target) to assist them in overcoming a problem or issue. Your client is requesting a Post Mortem and Learnings from this serious setback. Based on the article each student is to identify:

· Primary issue in the situation

· 2 secondary issues

In addition, you will detail ………….1) What caused the issues? 2) Who are the principals involved?

3) How could they have achieved success instead of disaster?

Each student will then prepare a Client Brief. You are to design a form/questionnaire that you would like the client to complete before you undertake their project. The purpose of the Brief is to help you prepare for the project and document what you need to know before you start your work. The Brief helps organize their needs and required deliverables. You will need to do some secondary research regarding Client Briefs to prepare your document. You can investigate ‘Best Practices’ in this area.

Individual marks for this Assignment and the Prior Knowledge Quiz will assist in the Group Formation for the Client Project.

Here is the link to the article: