Social Determinants Correction FOR KIM
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AYM1 SERVICE PLAN BRIEF
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Service Plan Brief for
A Wellness Center for Physical and Mental Health Coaching
Ifeanyi Onyekwe
March 29th, 2021
Western Governors University
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Service Plan Brief for a wellness center providing coaching for physical and mental health
services
Service Idea (suggested length 2–3 pages)
The idea of physical and mental health coaching is a service whose aim is to improve the
physical and mental health of the individuals who will receive these services. Mental health
coaching will be centered around helping the clients in managing emotions, challenging negative
thinking patterns, improving relationship skills, and reducing stress and anxiety. The mental
health coaches will combine their experiences, the knowledge they already have on mental
health, and the client’s experience to guide the clients in achieving a better mental health status.
The purpose of mental health coaching is to provide support for adults living with mental and
behavioral health difficulties and challenge them to become a better version of themselves by
conquering these difficulties.
Physical health coaching will help clients make long-term positive health changes
through good advice, motivation, and support. These changes are to be achieved by encouraging
the clients to take part in regular exercises, balanced nutrition, adequate rest, and better stress
management. All these are centered around the clients' lifestyles, which means that the coaching
will also be aimed at encouraging the clients to have lifestyles that are going to promote the
desired physical health. The purpose of physical health coaching will be to help clients make
long-term positive health changes through motivation, support, and good advice.
Physical and mental health coaching is going to be of great importance to the population
it will because it will be instrumental in reducing the mental and health problems in the
population. With the diseases such as type 3 diabetes, cancer, and cardiovascular complications
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affecting the population, good physical health status can go a long way in preventing these
diseases(Palmer et al.,2003). Besides, mental illnesses such as depression and anxiety can be
prevented by having good mental health. Good physical and mental health can be achieved
through health coaching. Therefore, health coaching, both physical and mental, will be of great
importance to the population it will serve because it will help the population achieve good
physical and mental health, thus helping prevent chronic diseases such as cancer in the
population. Physical and mental health coaching will help in promoting good mental and
physical health.
Market Analysis
The target population for this service is the adults facing physical and mental health
problems and those who feel that they want to improve their mental and physical health. These
individuals will include those suffering from depression, anxiety, and stress, among other mental
health problems. They include those individuals that are suffering from physical health problems
such as obesity and being overweight. This service will also target the population that needs to
achieve their health goals, such as the individuals in the population that desire to cut weight or
desire to have peace of mind. Generally, this service's main target population is the part of the
population that needs support in achieving their health goals.
The potential referrals for the service we shall offer include the doctors, fitness
instructors, and fitness studio owners. Sometimes the doctors are too busy to handle some
problems, for example, helping a patient exercise. Getting the patients that the doctors advise
them to lose weight can be a good referral. The fitness instructors may sometimes be unable to
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challenge their clients enough to achieve their physical health goals. Getting such clients from
them will be great for the company.
There are several potential competitors to this kind of service that we are going to offer.
They include other health coaches that have already established themselves in the market and
have an outstanding reputation. Another competitor is the therapists who offer the same type of
service that we intend to offer.
SWOT Analysis
Use the following table in your response to part C in the task. Then address part C1.
Strengths Weaknesses
Having vast knowledge of mental and physical
health problems.
Lack of experience in the field of health
coaching
Availability of diverse wellness and health
coaching services under one roof
Not belonging to the coaching profession.
Availability of adequate staff Not having a strong reputation in the market
Excellent networking contacts and referral
bases.
A low marketing budget which limits the
efforts of making our services known
widely
Opportunities Threats
Few coaches offering to coach for mental
health
The market could change anytime
There is an increasing need for coaching
services in the population
Some competitors have a large client pool to
draw from
Availability of affordable offices at strategic
locations
A high number of physical health coaches
offering the same services to the population.
Availability of referrals from colleagues for
example doctors we’ve worked with
Other people are thinking of the same niche
in the market
The results of the above analysis are key in maximizing the opportunities and minimizing
threats. The above analysis brings to light the weakness and the strengths of the service.
Therefore, we can improve our areas of weakness and ensure that we continue being strong in
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our areas of strength. By doing that, we can use the strengths to overcome the weaknesses and
take advantage of opportunities. We can also use our strengths to overcome the threats and work
on eliminating the weaknesses to overcome threats.
Service Plan Feasibility (suggested length 2–3 pages)
Cost-Benefit Analysis
Use the following tables in your response to part D in the task.
Category Description of the Service Plan Costs
The Organization Hiring a manager. For the business to run effectively, it
has to be managed efficiently. The management is to be
done by an expert in the field of management. The costs
to be incurred include the interview costs and the salary
that shall be paid to the manager.
Hiring accountants. The services accountants are
essential in ensuring the success of the business.
However, the cost of paying their salaries shall be
incurred
Legal services. There is a need for a legal advisor such as
a lawyer. A lawyer will charge a fee which will be a cost.
Operations Rent. For the business to operate, it needs an office. The
cost that accompanies an office is the payment of rent.
Marketing costs. There will be a need to have a
marketing team that also comes with paying them.
Payroll. For a business to operate, the employees must be
paid for them to continue working for the organization.
The
Client/Patient
Filing fees. There is a cost that is to be incurred in
keeping the records of the personal information of the
clients.
Follow-up costs. Following up with the clients will also
come at a cost. These costs involve sending emails and
making calls.
The miscellaneous costs when offering the coaching
services to clients. These costs include offering coffee or
even water.
The Staff Costs that come with team building activities. The
activities carried out during team building come at a cost.
Contributions to national insurance and pension. The
contributions that the business makes towards the staff’s
national insurance and pension is a cost
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Provision of snacks at the office. Providing snacks and
other services such as coffee or tea will also come with a
cost.
Technology Acquiring computers for record-keeping is a cost that is
to be incurred
Hiring an IT specialist is a cost that has to be incurred
The business’ website creation will also come at a cost.
Category Description of Service Plan Benefits
The Organization Hiring a manager will ensure that the activities in the
organization run efficiently. This will ensure that every
task is performed to completion, and this increases the
chances of success in a business.
The benefit of having accountants in the business is that
it will help in tracking the income and expenditures and
also accountants help in making informed decisions
concerning the finances of the company.
Legal services are beneficial to the business because
from the legal advice offered, the business can align its
activities with existing laws to avoid breaking the laws
of the country.
Operations Availability of the offices in the business boosts the
professionalism of the services that we offer. This gives
the business extra credit.
Marketing is beneficial in the sense that it increases the
number of clients, it builds the reputation of the
company and also it is important in understanding the
market.
Paying employing is essential. Employees shall be
motivated to work better if their salaries are paid.
Having a motivated workforce enhances the chances of
business success.
The Client/Patient Keeping clients’ records is important because it ensures
professionalism and quality in the services that are
offered. This increases the client retention rate.
Following up on clients increases the chances that the
coaching is going to be successful. Follow-ups will also
make the clients feel that they are supported which is
beneficial to the business
Offering coffee and water to clients is a gesture of
hospitality. This improves customer satisfaction and
therefore increases the client retention rate.
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The Staff Team building activities help increase staff productivity
and cooperation. This leads to better results from the
staff.
Contributing to the national insurance and pension of the
employees helps boost the employee satisfaction of the
work environment. This makes the employees happy and
motivated to work for the organization. It also improves
the employee retention rate
The provision of snacks and drinks such as coffee and
tea to employees makes the employees happy to work
for the organization.
Technology Computers streamline the process of record-keeping
since it reduces errors and other mistakes that can be
made by humans.
Having experts in the organization will ensure that the
business is up to date in terms of technology. Also, any
technical problem that arises can be solved by IT
experts.
A website helps the business to create an online presence
which is important in market expansion. Having also
provided the potential clients with the information they
need to know about the business without much struggle.
Risk Assessment
Use the following table to respond to parts E and E1 in the task.
Risks Overall Results and Strategies for Minimizing the Risks
The negative attitude
among the clients.
If the client has a negative attitude towards the coaching or
towards changing for the better, then there will be a hard
time in making the coaching work. The success of the
coaching is likely to be minimal. To deal with this, the
coaches will first guide the clients in developing a positive
attitude towards the coaching.
Not having enough
coaches to do the
coaching.
If the number of coaches is going to be insufficient, then
this means that only a few clients are going to be coached,
and therefore, the chances of success in the business will
be limited. To minimize this risk, training of more coaches
shall be done to ensure that there are enough coaches.
Clients taking too long to
achieve their goals due to
non-effective coaching
If the coaching that is being done to the clients will not be
effective, then the reputation of the company may be at
risk since a word may be out that our coaching is not
effective. To minimize this risk, training our coaches in the
right coaching techniques and also finding coaches with
skill and experience in this field will be important
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Losing clients to other
competitors.
Losing clients to the competitors may be due to the
competitors offering better services than us which can be
detrimental to the success of the business. Losing the
clients means loss of revenue to the business. To minimize
the risk of this happening we shall offer quality services
and also offer a wide variety of services to keep the
customers.
The risk of the coaches not
understanding their clients.
If the coaches do not understand their clients well, then the
coaching is likely to be unsuccessful. To minimize this
risk, continuous training for the coaches shall be done to
improve their skills.
Financial Projections (suggested length 1–2 pages)
See parts F and F1 in the task” to match the other sections
For the first year, the revenue projection is as follows. Considering that we are just
beginning and the customer base that we have is not yet strong, the business is likely to make
$250,000. The above figure is contributed by the fact that the number of people that know about
the services that we offer is few and there the likelihood hood of getting many clients is low but
as more marketing is done and as we get more referrals then the number of clients will increase
and thus the amount of revenue we get.
To generate revenue, the business is going to diversify the kind of services that it will
offer. These services shall include, private coaching, group coaching, online programs, and
pantry make-over. Each of these services shall be priced differently and therefore that are going
to receive these services shall pay. Therefore, through the offering of these services, the business
will be able to raise revenue.
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Operational Expense Budget
Use the following table to respond to part G in the task. Then address part G1.
Category Description of Each Type of Expense
Personnel Expenses Those doing the coaching(the coaches themselves) will have to be
paid.($40,000)
The market personnel will also be paid.($10,000)
Other personnel such as the receptionists will also be paid($10000)
Other-than-Personnel
(OTP) Expenses
Facilities renting. We shall pay for the offices that we are going to
rent. This includes all the required facilities like the furniture.
($5000)
License fee. This is going to be an expense because the license will
come at a fee. ($100)
Traveling. When providing services outside the wellness center then
traveling has to be done which will be an expense ($1000)
Insurance. Ensuring the resources at the wellness center will also be
an expense ($3000)
Other operating expenses. ($5000)
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
1 2 3 4 5 6 7
Projected Growth of The Business
year revenue
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Key Performance Indicators (KPIs) (suggested length 1–2 pages)
Use the following table in your response to parts H1a–c and H2 in the task. Then
address parts H3 and H4.
Service Plan KPIs Measurement and Frequency
Structure: Number of tasks that remain
unaccomplished
To measure the number of tasks that will remain
unaccomplished, there shall a record of the tasks that
were completed by an individual. The number of tasks
not performed by an individual shall also be in the
record. For example, if a coach doesn't show up for a
session, then it shall be in the record. This
measurement will be done weekly.
Process: The average daily attendance. To
measure the success in the process average
daily attendance will be used as a measure.
This means the number of clients that turn
up for their sessions.
To measure the average daily attendance, there shall
be a record of the clients and their schedules with the
coaches. Each day the average number of the clients
that turned up for their sessions shall be calculated to
find the average daily attendance.
Outcome: Client Retention Rate To measure the client retention rate we shall find the
number of clients that we have at the end of each
quarter and then subtract the number of new clients
that the business acquired then multiply by a hundred.
This measurement will be done quarterly.
The above KPIs will provide evidence on the steps that the organization is making
towards achieving its goals. The KPIs will show how far the organization is from achieving the
Personnel expenses
coaches salaries
Marketing team salaries
Other personell salaries
Other Than Personnel Expenses
rent license fee
Travelling costs Insurance
Oprating expenses
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set goals. Therefore, when making future decisions concerning the organization, KPIs will play a
great role in helping the management make informed decisions. The decisions shall be made in
regards to the performance of the organization. KPIs will therefore ease the process of decision
making because it will show the things that the organization has achieved and those that it has
not achieved, thus showing the decision-makers were to focus on.
To improve staff performance and inter-professional cooperation, the following strategies
can be employed. First is recognizing and rewarding those who are doing a good job. This will
serve as a motivation to those who are performing well in the organization, and it will also
challenge the rest of the staff to improve in their areas of expertise to be recognized and
rewarded. Secondly, encouraging open communication and providing a platform for socialization
among the staff will be key in encouraging collaboration.
Service Plan Start-Up Tasks and Timelines (suggested length 1 page)
Use the following table in your response to part I in the task.
Task Task Owner Timeline
Market research to determine the size of the
market and the level of competition.
Chief of marketing Two months
Getting registration, license, and tax identity for
the business
The owner of the business One month
Researching and identifying a strategic and
secure location for the business
Head of marketing One month
Planning and conducting marketing activities to
publicize the business
Chief of marketing Three moths
Compiling assets, facilities, and resources
required in starting the business
Asset manager Two weeks
Creating the business’ website IT specialists Three weeks
Price determination for the services we shall
offer.
Head of marketing and the
head of accounting
One month
Training of the personnel Human resource manager One week
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Conducting interviews to hire the employees Senior Human resource
manager
Two weeks
Product designing Product designer One month
Executive Summary (suggested length 1 page)
See part J in the task.
The service idea is to provide physical and mental health coaching services to the
population. Mental health coaching will be centered around helping clients manage their emotions,
challenging negative thinking, improving relationship skills, and reducing stress and anxiety. The
purpose of mental coaching is to support adults living with mental and behavioral difficulties and
challenge them to become better versions of themselves. Physical health coaching will be to help
clients make long-term positive health changes through advice, motivation, and support.
The target population for this service is the adults that are facing physical and mental health
problems and also those individuals that feel that they want to improve their physical and mental
health. The potential referrals for the service that we shall offer include the doctors, fitness
instructors, and fitness studio owners. However, there are several potential competitors to this kind
of service that we are going to offer, which include those businesses that offer the same kind of
services that we intend to offer.
The SWOT analysis for the service is as follows. The strengths include having vast
knowledge in mental and physical health problems, adequate staff, and excellent networking
contacts, while the weaknesses include lack of experience, belonging to the coaching profession,
and not having a strong reputation in the market. The opportunities include an increase in need of
health coaching services, availability of affordable offices at strategic locations and that there are
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few mental health coaches while the threats are that the market can change any time, there are
competitors, and that there is an increase in the number of physical health coaches.
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