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MEDIA AND DIVERSITY IN CULTURE

COM-530 MEDIA AND DIVERSITY IN CULTURE

COLLABORATIVE LEARNING COMMUNITY ASSIGNMENT - MICROCULTURES

JENNI ZIMMER

HELEN CHLUPSA

GLADYS NIEVES

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EFFECTS OF MEDIA ON DIVERSITY IN CULTURE

  • Key Concepts
  • Microculture Representation
  • Audience Perception
  • Critical Culture Approach
  • Media Literacy

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KEY CONCEPTS ON MICROCULTURES AND MEDIA

MICROCULTURES AND MEDIA VOCABULARY

  • Media literacy: the ability to identify the different forms of media and understand the messages they are sending (Grace, 2005).
  • Hyper-commercialism: mixing media to increase exposure with the intent to generate a higher profit I haven’t studied this and struggled to find information…do you have some?
  • Scientific theory: Should we change this to social learning theory?
  • Critical culture approach: rooted in critiquing and changing the whole, rather than understanding or explaining it (Straubhaar, LaRose & Davenport, 2018)
  • Stereotypes: “making of generalizations about groups of people on the basis of limited information” (Straubhaar et al., 2018, p. 419)

MICROCULTURES REPRESENTATION

  • Identity
  • Participation
  • Community
  • Agreement
  • Diversity

MICROCULTURES REPRESENTATION

  • (Hi Gladys and Jenni) You can write and cite something in here… Let’s text or post to CLC Forum the slides we are going to work on.

AUDIENCE PERCEPTION

AUDIENCE PERCEPTION

CRITICAL CULTURE APPROACH

CRITICAL CULTURE AND MEDIA

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MEDIA LITERACY

  • Traditionally, literacy has been confined to printed materials such as newspapers, magazines and journals
  • Today, media is received in several ways; social, television, music, video games and traditional print
  • Media has different effects on different people and interpretation varies
  • Media literacy requires strong critical thinking skills that ideally are developed at an early age
  • Ability to decode messages and understand the meaning behind them

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REFERENCES