2500 words essay
ariel857
classnotes7.pdf
COMMUNITY
DEVELOPMENT TRMT 353
Nov 9
In the news Help Wanted in Vancouver
• https://globalnews.ca/news/3851268/if-people-cant-afford- to-work-in-vancouver-what-happens-to-the-city/
Honour Guard
• https://globalnews.ca/news/3847451/abbotsford-police- officer-body-transport-highway-1/
Happy News
• https://globalnews.ca/video/3851582/kids-disappointed- about-going-to-disney-world-instead-of- winnipeg/?utm_source=Other&utm_medium=MostPopular Video&utm_campaign=2017
PICTURES!
REACTION PAPER
Destination Marketing
Organization
“A not-for-profit organization, defined
and recognized by it's incorporated
local government entity as the
representative organization
responsible for promoting the
economic development of their
community through tourism.” APEX Glossary (2011)
Destination Management
Organization
“Destination management involves a
co-ordinated and integrated
management of the destination mix
(attractions and events, facilities,
transportation, infrastructure and
hospitality resources).” Morrison, 2013, p. 7
Destination Management Roles Elements of the Destination
Attractions + Amenities + Accessibility + Human Resources +
Image + Price
Creating a sustainable environment: policy,
legislation, regulations, taxation
Delivering on the ground: Exceeding
expectations
Marketing: Getting people to visit
The DMO
leading & coordinating
UN World Tourism Organization (2007)
Role of DMO in Destination Management
DMOLeadership & Coordination
Planning & Research
Product Development
Marketing & Promotion
Partnerships & Team Building
Community Relations
Morrison (2014)
Discuss 1. Destination Management or Destination Marketing?
What are the merits of each for a community?
2. What role should a DMO play in community
development?
Next Class Coco Café – Section 1 – Tuesday Nov 14th
MEET there at 8:30am
Carpools
CASE STUDY Assignment DUE – Nov 16th!
Sign up sheets on my door for group presentations (if
needed)
