REPLY TO CLASSMATES POST WK6 -625

Classmate Post-625 week 6

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Joseph Fourqurean posted Jul 10, 2018 1:12 PM

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Circuit City along with Best Buy were giants in the world of retail electronics in the early 2000's. But by January 2009, Circuit City had lost the war and closed all of their 567 stores. Circuit City did not go quietly, management made several changes after filing for bankruptcy protection in November of 2008. But management fell into the trap several retails stores have made over the years, they focused completely on internal practices while ignoring customers. Some examples of the changes made by Circuit City include: Use of tablets by sales staff ,In-store concierges, and restructuring of supply chains. Along with these changes also came the promise of slashed prices and lay-offs of experienced support staff. Circuit City went the safe route and they obviously never recovered. Other companies facing similar issues focused on the customer and all matters considered uncomfortable or unsafe, and for their risks they were rewarded by their customer base. The article goes on to describe the innovative changes made by Apple when Steve Jobs returned and led the charge for iTunes and the iPod. Another closer example is the innovative store changes made by Best Buy. Instead of traditional isles and shelves, you now see open spaces for creative input and discovery. The Geek Squad will come and install all of your purchases and maintain customer support. Circuit City lost the war because the team put in place to revitalize the organization chose the path of least resistance, perhaps more data from customers and a team that developed forward thinking principles would have saved Circuit City.