response to classmate
kentucky79
Classmateone.docxClassmate one
Contains unread posts
Jaron Warmack posted Jan 19, 2018 2:57 PM
Marketing is defined as "the activity, set of institutions, and processes, for creating, communicating, and delivering and exchanging offerings that have value for customers, clients, partners, and society at large" (Peter & Donnelly, 2015). That is a very wordy was of saying that marketing is about an exchange of services and how those services are communicated to a group of customers. People are exposed to marketing on a daily basis by advertisements, storefronts and most importantly word-of-mouth. The buying and selling of goods further increases a company's marketing reach, as customers provide a different outlet for marketing products.
In looking at the most recent strategic plan for Ohio Dominican, I think that the majority of the points I agree with. I did my undergraduate at a state school, which had a high focus on technology so when I came to ODU for my graduate degree I was pleasantly surprised to see that my new private school had an all-online MBA program. I think that now that plan has reached finality, it will be interesting to see how technological advancements progress. I think that the focus on academic excellence is definitely the point that I agree with the most. As an institution of education, marking educational excellence should be the primary focus.
Before I applied for graduate school, I looked at multiple programs, both online and in-class, before I made a decision on the school I selected. I heard from multiple people that how great ODUs program was. When you have a good academic program, alumni share their experience, which can lead to higher application rates, and therefore more tuition dollars that can go towards the further improvement of an educational institution.
