Response To Classmate wk2

I am a very active Amazon Prime customer, and I would say I get about 90% of my purchases from them. The convenience cannot be denied, and with two-day shipping, I am still getting my items quickly. Like the average consumer, I feel like if I can purchase items online so quickly and simply, why go out of my way to go to the store?

As the videos discussed, stores need to “put on a show” or offer an experience to entice shoppers like me to come out. Obviously stores like Kroger and Target, where I go for essentials, are the exception to this. But places like Sephora, where I go to get most of my makeup, need to do much more to entice me to come in. I love the idea of offering more technology-driven experiences in store, such as Sephora’s fragrance stations or some of their other touch screen driven shopping experiences. I believe in the future, we will see many more elaborate attempts to get people into the store, and perhaps some of the futuristic buying practices that we saw in the “Future of Retail” videos are not that far off. To compete with the convenience of online shopping, brick and mortar stores need to wow their customers with custom experiences, convenience, and flair. I am eager to see the direction some of my favorite stores will go in the future, and perhaps it will drive me back to the store.