response to classmate

Classmate 2 post

The book defines marketing as "the activity, set of institutions, and processes, for creating, communicating, and delivering and exchanging offerings that have value for customers, clients, partners, and society at large" (Peter & Donnelly, 2015).  When I think of marketing the first thing that I think of is advertising.  Marketing is more than that though, it is about getting your name out there and getting people to use your products or services.  Traditional advertising can play a large role in getting that done, but word of mouth, user reviews and news about products and services can have major impacts as well.  Anything that portrays your companies products or services in a positive way is effective advertising.    

When I take a look at the last version of the strategic plan a few things catch my eye.  First is the goal of 58% six year graduation rate, which I know is on par with other higher educational institutions but still seems very low.  Next, are the items on the plan that I think drew me to ODU. Introducing new graduate programs,  website functionality, and strategic enhancement of technology.  I think over the past five years this was done well.  I was looking for an MBA with a concentration in Sports Management.  There are a ton of MBA programs out there and many Sports Management masters but very few that infuse the two.  Also,  I planned on doing this while working full time so the ability to participate in classes efficiently live on line is a real bonus for ODU as far as I am concerned.