1 paragraph summary

Article-1

            Developing a competitive international service strategy: a case of an international joint venture in the global service industry

Reference

Lee, M. (2013). Developing a competitive international service strategy: a case of an international joint venture in the global service industry. The Journal of Services Marketing, 27(3), 245–255. https://doi.org/10.1108/08876041311330735

Summary

            Starbucks is a company that is situated at various locations employing about 346,000 employees. It is both famous and competitive for brand image, quality, and global network. The above features of the company provide the company with a competitive advantage and better financial performance. 

Article-2

            Case Study of a Coffee War: Using the Starbucks v. Charbucks Dispute to Teach Trademark Dilution, Business Ethics, and the Strategic Value of Legal Acumen.

Reference

Melvin, S. (2012). Case Study of a Coffee War: Using the Starbucks v. Charbucks Dispute to Teach Trademark Dilution, Business Ethics, and the Strategic Value of Legal Acumen. The Journal of Legal Studies Education, 29(1), 27–57. https://doi.org/10.1111/j.1744-1722.2011.01098.x

Summary

            The companies have to face certain challenges when it tries to implement a change for the organization's growth. Similarly, Starbucks also faces certain challenges when the firm implements strategies to maintain its competitive edge constantly. 

Article-3

            The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks. Journal of Hospitality & Tourism Research

Reference

Kang, N. (2018). The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks. Journal of Hospitality & Tourism Research (Washington, D.C.), 42(7), 1130–1151.https://doi.org/10.1177/1096348017727057

Summary

            Starbucks has multiple capabilities that support the company to be more successful. Some of the capabilities and resources of the company are listed below. They include customer service and satisfaction, Global presence, customer loyalty, brand equity, and product quality. The company is successful because of its ethics and the efforts to run the company. 

Article-4

            How the local competition defeated a global brand: The case of Starbucks.

Reference

Patterson, S. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal, 18(1), 41–47. https://doi.org/10.1016/j.ausmj.2009.10.001

Summary

            Starbucks' a mission statement is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. The company will generally set the mission statement to achieve the statement. Similarly, Starbucks should implement strategies concerning customer strategies like a reasonable price and maintain quality. If it is the above case, then the company can indulge in increased customers. 

Article-5

            “Starbucks (HK)” case note: The ambiguous limb of goodwill and the tort of passing off. 

Reference

Lewis, O. (2017). “Starbucks (HK)” case note: The ambiguous limb of goodwill and the tort of passing off. Law Review (Wellington), 48(1), 55–79

Summary

            For the company to be mission-oriented, the company should implement changes according to the customer expectations to reach an appreciable position in the market. 

Article-6

            Detecting Linguistic Traces of Destructive Narcissism At-a-Distance in a CEO’s Letter to Shareholders.

Reference

Craig, A. (2011). Detecting Linguistic Traces of Destructive Narcissism At-a-Distance in a CEO’s Letter to Shareholders. Journal of Business Ethics, 101(4), 563–575. https://doi.org/10.1007/s10551-011-0738-8

Summary 

            Kevin Johnson is the new chief executive officer of the Starbucks company. He is a strategic leader because his growth is not reduced and did not result in any downfall under his leadership. There are many other leaders of Starbucks who work for the development and growth of the company. He is known as a passionate servant leader as he carries the entire responsibility of dealing with human connection and implementing core strategies for the company's growth.