response to classmate 4
kentucky79
Classmate2.docx
Contains unread posts
Tyler Dingess posted Feb 8, 2018 11:24 AM
It seems like Coke had every indication that this new formula would be a huge success and because of that they rushed into releasing their product replacement. From the research, no one could have expected people would react so negatively to the change. Not only did it fail to bring back lost customers, but it was alienating the loyal consumers. In retrospect, I believe it could have been more successful if they had repositioned the Coke brand. As one of the speakers in the first video says, “Coke does well when the focus is on what Coke is in.” Coke’s ads focus on human connections and how it is universally loved . In general, this has been extremely successful. They want Coke to be seen as something personal. One example of this is when Coke decided to print names on their bottles in hopes that people would buy a bottle to share. Since people are still enjoying the same Coke formula today, taste obviously was not the issue.
