Retail Buying

profileixawda.e
ClassificationAnalysis10.6.19-2.xlsx

Sheet1

Beaufort Brand Spring Classification Analysis TY vs LY 10/7/19
Stock to Sales Analysis
Spring TY (This Year) Week 13 Spring LY (Last Year) Week 13
Class TY Sales TY Receipts (sales+OH) TY ST% LY Sales LY Receipts (sales +OH) LY ST% TY vs LY
Sales Pen Rcpt Pen Sales Pen Rcpt Pen +/- Sales +/- Receipts
Jackets 22% $508,000 24% $2,726,200 19% 35% $873,100 31% $3,719,300 23% -42% -27%
Pants 15% $336,600 13% $1,476,700 23% 9% $217,700 10% $1,264,700 17% 55% 17%
Dresses 15% $335,500 12% $1,386,000 24% 20% $492,500 20% $2,442,400 20% -32% -43%
Blouses 11% $263,100 9% $1,054,000 25% 6% $152,900 8% $923,400 17% 72% 14%
Sweaters 10% $232,000 11% $1,197,400 19% 4% $98,900 5% $638,000 16% 135% 88%
Jersey Tees 7% $163,300 4% $501,100 33% 7% $182,400 5% $633,700 29% -10% -21%
Leather/Suede 6% $138,000 9% $1,044,700 13% 9% $227,200 10% $1,235,400 18% -39% -15%
Coats 4% $100,900 5% $511,500 20% 6% $138,300 6% $700,200 20% -27% -27%
Special Occasion 4% $89,000 7% $762,100 12% 0% $0 0% $0
Skirts 2% $40,600 4% $414,000 10% 3% $75,900 3% $349,200 22% -47% 19%
Evening Gowns 4% $87,600 1% $143,700 61% 1% $26,100 2% $182,000 14% 236% -21%
Accessories 1% $18,400 1% $148,800 12% 0% $0.00 0% $0.00
Total 100% $2,313,000 100% $11,366,200 20% 100% $2,485,000 100% $12,088,300 21% -7% -6%
$ Shortfall/Surplus to LY -$172,000 -$722,100
Formulas Sales pen %= classification sales/total sales Receipt pen %= classification receipts/total receipts sell through = sales $/ receipts $ sell through = sales $/ receipts $ =(TY sales-LY sales)/LY sales
=(TY recpt-LY recpt)/LY recpt
13 weeks of selling at 2.5% weekly goal sell through= 32.5 sell through goal for 13 weeks
1 What is your total sell through? How does it compare to LY? How does it compare to your sell through goal?
2 Are your sales up or down to LY? By what %?How does this % compare to your receipts?
3 If your goal is 2.5% a week after 13 weeks of selling what is your target sell through percentage? Are you close?
4 What is your classification with thehighest sell through? What is your lowest? Is this consistent with LY?
5 Where do you see opportunities?Where do you see liabilities?
6 Formulate a plan of action.
7 It's mid season so it's the perfect time to RTV slow sellers and reorder best selling classifications. Which classifications will you suggest to RTV? Which classifications do you want to reorder?
8 Think of how these learnings might influence your other brands?