a power point case study about international management

Chick-fil-A is an American fast food restaurant chain headquartered in Georgia. Founded in

1946, Chick-fil-A has over 2,200 restaurants in the U.S. and Canada. It has revenue

approximately $8 billion in 2016. Market research in 2015 showed that Chick-fil-A was

America’s Favorite Chicken Chain

Favorite Chicken Chain, Indexed by Door Count

(Source: Market Force, 2015)

Graph 2: Favorite Chicken Chains by Region

(Source: Market Force, 2013)

Right now, Chick-fil-A only operates in the US. And Canada. But, it is prepared to expand to

overseas market. Managers in Chick-fil-A have not decided which specific county is their first

target country. Since there were too many debates among the managers, the company decided to

hire a consultant, and let the expert in international management to help them choose a proper

market.

Managers in Chick-fil-A expect you to provide following information:

1. Which country should they enter first?

2. Brief introduction about the country (Location, Language, Population, Economy, Law

system, Culture, etc.)

3. What is the situation of fast food industry in this country?

4. Who will be the main competitors in local market? Why are they competitive?

a. (If there is no competitor in this country, please explain why no competitor

exists?)

5. Why they should choose this country instead of other countries?

6. How to enter this country’s market?

7. How to compete in this country?

8. Which city they should start with?

9. Should they keep their menu as the same in the US? (Standardized vs. Customized)

10. What is the difference of conducting business in this country and in the US?

11. Who will be your management team? (Local manager vs. Expatriates)

12. More management recommendations are also welcome.

**Presentation should take 10-15 minutes. **

Score Criteria:

Clarity of Topic (10 points)

What kind of help you can offer?

Presentation Skill (10 points)

PowerPoint, voice, fluency, gesture, eye contact

Knowledge and Content (20 points)

How much information you have on the topic?

Whether your content is in detail?

Quality of Management Solution (50 points)

Whether your solutions are in detail.

Whether your solutions are practical.

Question and Answers (10 points)

Can you properly answer questions?

Total Score (100 points)