s

2. Stages 2: Gather Information and Identify Stakeholders

3. Stages 3: Brainstorm Alternatives

4. Stages 4: Choose a Course of Action

2. What ethical questions should a marketing manager consider at each stage of the marketing plan?

Answers will vary, may include question concerning:

1. Planning – what are the ethical standards of the company,

2. Implementation – how should the ethical standards be reflected in the marketing strategy,

3. Control – check whether each potentially ethical issue raised in the planning process was actually successfully addressed.

3. How has corporate social responsibility evolved since the turn of the twenty-first century?

Today, companies are undertaking a wide range of corporate social responsibility initiatives, such as establishing corporate charitable foundations, supporting and associating with existing nonprofit groups, supporting minority activities, and following responsible marketing, sales, and production practices. Social responsibility is even one of the eight key measures that Fortune magazine uses to create its list of the most admired companies.

4. Provide examples of each of the stakeholders that firms should consider in their corporate social responsibility efforts.

Examples include elements of employees, customers, the marketplace, and society.