Please I need this by tomorrow thank you....

profilemagicman
Class4Recording.pptx
Home>Business & Finance homework help>Marketing homework help>Please I need this by tomorrow thank you....

ENTERTAINMENT BUSINESS / Tim O’brien

THE NEW NORMAL

ENTERTAINMENT BUSINESS / Tim O’brien

Consumers are becoming more sophisticated, expecting to find personalized solutions to their wants and needs on-demand.

Fulfill there desires or parish.

Learn how to gather the right information from the limitless data available in order to correctly navigate ever-changing user demands and expectations.

The Breakup https://www.youtube.com/watch?v=D3qltEtl7H8

CONSUMERS & DATA

ENTERTAINMENT BUSINESS / Tim O’brien

ENTERTAINMENT BUSINESS / Tim O’brien

6 P’s in action

Networks of Advocates,

Greater Data Means Better Actions

Lifestyle Segments

Consumer Networks

Down to Single User

Segments

ENTERTAINMENT BUSINESS / Tim O’brien

Goal

Functionality

Usability

Emotion

Expectations

Consistency

Employee Interactions

Customer Experience

United Breaks Guitars

[click to view video here]

ENTERTAINMENT BUSINESS / Tim O’brien

Traditional Sales Process

Kaufman, I., Horton, C., & Adkins, A. (2015). Digital marketing: Integrating strategy and tactics with values: A guidebook for executives, managers, and students. New York: Routledge, Taylor & Francis Group.

ENTERTAINMENT BUSINESS / Tim O’brien

Digital Involvement Cycle

Kaufman, I., Horton, C., & Adkins, A. (2015). Digital marketing: Integrating strategy and tactics with values: A guidebook for executives, managers, and students. New York: Routledge, Taylor & Francis Group.

ENTERTAINMENT BUSINESS / Tim O’brien

INFLUENCE MARKETING

From Consumer Behavior to Influence

KLOUT SCORE

PEER INDEX

Influence relies on social sharing and the exponential nature of social media. Influence marketing is the practice of building relationships with individuals that have influence over a target audience of buyers. This can be viewed as an extension of the relationship marketing so prevalent in the digital age.

Kaufman, I., Horton, C., & Adkins, A. (2015). Digital marketing: Integrating strategy and tactics with values: A guidebook for executives, managers, and students. New York: Routledge, Taylor & Francis Group..

ENTERTAINMENT BUSINESS / Tim O’brien

REFERENCES