final project - creating a social media campaign strategy pitch for a brand of your choosing
Ireneyyy910
Class2_SocialMediaNutsBolts.pdf
Week 2: Social Media Nuts & Bolts
Spring 2018 Social Media & the Brand NYU – Suzie McCarthy
History of Marketing Timeline
Recruitment, retention, industry collaboration, B2B business development, thought leadership
Bringing your brand to life through photos & live video
Connecting with and engaging your target audience
Social Media “Hubs”
Consumer insight, Customer service, Real-time communication
Curating Visual Content, Driving E-Commerce
Sources of Customer Insight
Every user is looking for the same thing:
● to Connect 👐 ● to Engage 👍 ● to Be Heard 🙋 ● to Listen 👂
People choose different networks for different engagement
Client-View: Brand-Side (on the 5 major networks) Brand-Side (on the 5 major networks)
What do you think Brands are looking for on social media?
📌How Brands Measure Success
Next- Let’s look at some Brand Pages
👀 See if you can figure out what each Brand hopes to accomplish
Twitter “Twitter search is like the Google of conversation and provides insight to countless companies”
