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magicman
Class1Recording1.pptxENTERTAINMENT BUSINESS / Tim O’brien
Transforming from Traditional to Digital Values
The Dissemination of Information and Ideas
BORN DIGITAL
ENTERTAINMENT BUSINESS / Tim O’brien
Digital Technoloogy is proving itself to be the most profound innovation in human history.
DIGITAL CUlture
#Socialnomics
ENTERTAINMENT BUSINESS / Tim O’brien
Core Values of the Digital Culture
Core Values
Fundamental Attibutes
ENTERTAINMENT BUSINESS / Tim O’brien
How does the new business culture impact the world of business and marketing?
95% of consumers do not trust traditional advertising
70% of Americans say they look at online product reviews before making a purchase
79% of consumers say they use a smartphone to help with shopping
83% of mothers say they do online research after seeing a tv commercial
Digital IMpact
Organizations must accept that digital transformation is not a one and done. Rather, it is a constant process that requires a fundamental shift in mindset for its initial implementation and a long term-commitment for its continued execution.
ENTERTAINMENT BUSINESS / Tim O’brien
The Digital TranSformation
