Discussion(MIS)

Classmate 2

E-commerce is the practice of buying and selling products or services on an electronic platform. It may be compared to regular store but with its premise online. End to end shopping from selecting products to paying for them, happen in an electronic environment and all the associated infrastructure that a user may need to make informed decisions before their purchase is also available in electronic format. Several devices including personal computers and iPads may be used to participate in e-commerce, but mobile technology is the most popular one of them all.

Mobile Technology is the use of wireless communications systems to communicate and/or accomplish a task. Mobile technology has evolved to a large extent and we’re are now able to use several applications to communicate with various entities across the world with astonishing speeds. These applications enable us to access electronic platforms retailers and engage in commerce.

A Retail company may greatly improve its sales and visibility by including the e-commerce and mobile technology into its operations. E-Commerce has been greatly welcomed by the younger generations and they have seemed to propagate it even among loyal brick and mortar customers. This has made shopping very convenient as shoppers have more options in choice and price and for a small fee. Many retailers have transitioned into e-commerce, especially our competitors, including companies like Walmart, Target etc. and we seem to be losing the race as we haven’t adopted e commerce as aggressively as them. Everyone has Mobiles and that’s the best way to reach our customers and market our product by incorporating Mobile technology into our sales process. We must be able to provide e-commerce on par with our competition in order to be able to start making profits again. We could tie up with other e-commerce giants like Amazon or eBay this has been successful for retailers like Wholefoods. We could also use our own technology team to build and promote our sales on our own Application. Although this may be a more expensive investment and given the situation our company is in I would team up with an established e-commerce provider to get the ball rolling.