Peer Presentation Review
Social Media in a Law Enforcement Workplace
Clarissa N. Iverson
Strayer University
Professional Communications
Agenda
How to market the police?
How to use social media to prevent and solve crime.
Social media policy for civilian employees and sworn officers.
How to Market the Police?
Law enforcement agencies now must utilize social media in many ways, such as recruiting and overall communication with the community.
Social media reaches a wide range of community. As far as it being useful for recruiting employees outside their local target market.
Showing the basic police academy process and the steps individuals need to take to apply and what to except is a great way many agencies have used social media to attract followers and potential employees.
Additionally, social media has been a great way to connect law enforcement with the community. Last year, many were engaged with the “Lip Sync Challenge” that agencies across the country participated in on social media.
Solving Crime
Using Social Media to Solve and Prevent Crime.
Social Media leaves a “digital fingerprint”
Many criminals will post themselves engaging in criminal activity.
Many criminals do not know if a social media friend or follower grants them access to their account to view the criminal activity it does no violate privacy.
Surveys have indicated 1,221 federal, state and local law enforcement who use social media, 4 of 5 use social media to gather intelligence.
Iverson, Clarissa (IC) - Business: https://www.cnn.com/2012/08/30/tech/social-media/fighting-crime-social-media/index.html
Catching Up With Modern Technology
Law enforcement and the judicial system have not caught up with current technology.
Police having a hard time regulating criminal activity because now criminals use social media and the Internet to expand their traditional reach.
Gangs use the Internet to work in conjunction with each other and to work together.
Social Media Policy
Establishing policy for individuals working in law enforcement.
Law enforcement agencies must be careful how they post on official social media accounts
Officers personal social media accounts can reflect badly on a department.
Officers have been in the news for posting inappropriate videos or racist joke, while on duty.
Agencies should adopt a social media policy and have them written in their directives.
The purpose of the policy should have a purpose and determine what it needs to cover.
The social media policy should be clearly defined to avoid confusion.
The policy need to establish what is acceptable and what is unacceptable uses of official and personal social media.
Iverson, Clarissa (IC) - Law Enforcement Social Media Policy. (2019, March 13). Retrieved from PowerDMS.
Additional Information
Police Officer Tommy Norman has used social media to bridge the gap between the community and law enforcement. His Instagram page has over 1 million followers and he now has people around the world have more of a positive outlook on police officers.
Conclusion
Social media in the law enforcement workplace, as with any workplace will continue to change as social media and the Internet evolves.
REFERENCES
Business: https://www.cnn.com/2012/08/30/tech/social-media/fighting-crime-social-media/index.html
Law Enforcement Social Media Policy. (2019, March 13). Retrieved from PowerDMS.
Lehman, C. M. (2018). BCom: Business Communication. Boston: Cengage Learning.