Crisis Management

Name of Company – Crisis Management

Star Student

Westcliff University

BUS 779: Crisis Management in the COVID-19 Pandemic Era

David Johnson, Ph.D.

Month Date, Year

Name of Company – Crisis Management

Introduce material here. This template was created to help you align your various elements of your case study with correct APA formatting. Remember, though, that your audience is someone like your roommate – intelligent, educated, but has NO IDEA what the case study is about. This section is the introduction, as there is no heading for “Introduction” in APA.

This is generally two or three paragraphs. The easiest way to explain this section is to think of it like an introduction describing the overall scenario to someone who knows nothing about what you are writing about. This helps set up the rest of the paper, which are the review of the case, analysis, recommendations, and the conclusions sections. Remember that when citing information you got from the textbook you should cite Crandell et al. (2021). You should NOT write “According to the textbook,” as your reader has NO IDEA who or what is that.

The paper should be written in third person narrative. Unless instructed otherwise, it should NOT be written in the first person. Note: I have bolded the required headings that must be present in the paper and please keep bolded. A reminder: a business is an “it,” not a “they.” Remember that when you use pronouns describing a business. Note that all spacing is double spaced, 0-point before and after, as that is part of APA format. Also remember to state the legal name of the company, then you can abbreviate in brackets for the rest of the paper.

The Communication Plan

Here, you will describe how a communication plan is used in crisis management. This is the academic portion at looking at the purpose of crisis management plans are for and how this is implemented. Explain how communication plans are executed and carried out and why this is important. A benchmark from a similar business would add to the academic depth of the importance of the communication plan.

The Communication Plan at Name of the Company

Here, you will detail the crisis management plan devised by the crisis management team from the company. Be as detailed as possible. This should include media and social media. This is primarily concerned with the CMT and its CMP. This should include media and social media.

Name of the Company’s Areas Not Addressed

For example, harsher lockdowns; domestic and abroad, and other possibilities noted in your previous SWOT analysis.

Name of the Company’s Communication During COVID-19

Here, describe how the company communicated with its stakeholders what was going on with COVID-19 throughout discovery of the problem in January of 2020.

Name of the Company’s Communication Channels Today

Note if these communication channels have changed or evolved,

Name of the Company” Simulations

Note if any simulations have taken place or are planned to occur (e.g., like any fire drills or any other crisis event).

Name of the Company” Stakeholder Involvement

Note if other stakeholders are involved that were previously not considered.

Improvement Areas for Communication Name of the Company

Here, you will summarize your findings and describe ways for improvement.

Conclusions From Interviews

After answering these questions, you will continue with your findings from your interview using the questions from the prior week’s Discussion question (DQ 5.1.). Use this section to tie it all together. This section will tie together all sources used for this case study, conclusions drawn from the reading and any inconsistencies.

Notice the paper has a continuous flow; there are no page breaks between sections. The only page breaks occur between the title page and the introduction and the summary/conclusions and the reference page. All references for the case study must appear on a separate page (see the following page for an example). Also, remember that you will need to cite the textbook and at least six (6) peer-reviewed sources for your paper.

References

This section will reference all original work cited throughout the paper. The heading should appear at the top of the page and all reference material should be listed below in alphabetical order by first last name; also, the title for books is always in italic format and in sentence form. In contrast to book references, the title for articles is in sentence format, not in italic, but the name of the publisher is in italic. Note: when citing a book, you no longer need the location of the publisher. See examples below:

Barzani, R. S. (2014). Studying the effects of business strategies on the organization's performance in regards to human resources' policies at the social security insurance companies based. International Journal of Academic Research in Business and Social Sciences, 4(5), 549-561.

Chopra, M., Munro, S., Lavis, J. N., Vist, G., & Bennett, S. (2008). Effects of policy options for

human resources for health: An analysis of systematic reviews. The Lancet, 371(9613),

668-674. http://doi.org/10.1016/S0140-6736(08)60305-0.

Crandell. W., Parnell, J. A., & Spillan, J. E. (2021). Crisis management: Leading the way in the new strategic landscape (4th ed.). Independently published

Holt, D. (2016). Branding in the age of social media. Harvard Business Review (online). https://hbr.org/2016/03/branding-in-the-age-of-social-media

McShane, S., & Von Glinow, M. (2020). Organizational behavior (9th ed.). McGraw-Hill

Meyer, M., & Crane, F. (2014). New venture creation: An innovator’s guide to entrepreneurship (2nd ed.). Sage Publications

You must also provide a reference for all sources used to support the case study. (Note: As a minimum, the textbook and at least six (6) additional peer-reviewed sources will be used and referenced.)

After answering these questions, you will continue with your findings from your interview using the questions from the first week’s Discussion question (DQ 5.1).

Conclude by summarizing your findings.

Appendix

Here you will put the transcript of your interviews. How you wish to lay them out is up to you.