Marketing short paper and ppt slides
Write a paper that explains the following: (1) three to four important concepts you have learned throughout this seven-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting and how you will go about implementing them.
1. Cross-Cultural variation in marketing (US & China)
2. Group and situational effects on consumer behavior (Environment/politics/store design/climate etc.)
3. Online/Offline consumer behaviors and marketing strategies
4 Pages Minimum.
Must include at least 5 references.