Report: E-commerce Business Strategy

Student Name:

Student ID:

Marker Initials:

Date Marked:

Report: Structure and Presentation

/ 5

Report: Executive Summary and Introduction

/ 5

Report Section 1 – E-commerce Business Strategy

/ 15

Report Section 2 - E-commerce Business Models

/ 20

Report Section 3 –Online marketing and advertising tools

/ 15

Report: Conclusions and Recommendations to the Business

/ 5

Report: Referencing and Appropriateness of Sources

/ 5

Report: Appendix – Website Development Journal

/ 10

Website: Joomla! Setup in CloudAccess.net

/ 5

Website: Template & Layout

/ 5

Website: Content – key articles: Home, About, Contact

/ 5

Website: Menu & links

/ 5

Final Mark

0

/ 100

5

4

3.5

2.5

1.5

0

Report Structure shows professional presentation of material resulting in clarity of message and information.

Report Structure carefully and logically organised.

Report Structure shows organisation and coherence.

Report Structure shows some attempt to organise in a logical manner.

Report Structure is Disorganised / incoherent.

No attempt made or diverse from what is acceptable.

Excellent clarity of expression. Grammar and spelling accurate suitable tone and style for target audience.

Expression fluent. Grammar and spelling accurate except for minor lapses in target audience focus.

Grammar and spelling mainly accurate at times language is unclear and/or unsuitable for target audience.

Grammar and/or spelling contains errors. Language is poorly executed or uses too much jargon.

Frequent mistakes in grammar and/or spelling. Style not appropriate for target audience.

Title page and table of contents / list of tables / list of figures accurate and show professional appearance.

Title page and table of contents / list of tables / list of figures accurate.

Adequate title page and table of contents / list of tables / list of figures.

Some flaws in title page and/or table of contents / list of tables / list of figures.

Poor formatting, or missing title page, table of contents / list of tables / list of figures.

Appendices are clearly labelled and referenced.

Appendices used to provide appropriate supporting material

Adequate use of appendices to improve report readability.

Appendices not clearly identified or referenced.

5

4

3.5

2.5

1.5

0

Executive Summary professionally developed and of appropriate length. Clearly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations

Executive Summary mostly professionally developed and of appropriate length. Clearly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations

Executive Summary of appropriate length. Mostly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations.

Some flaws in the Executive Summary length, purpose of the report, type of analysis conducted, significant findings, or recommendations

Poor formatting, or missing elements in the Executive Summary, purpose of the report, type of analysis conducted, significant findings, or recommendations

No attempt made or diverse from what is acceptable.

Introduction professionally developed and broken into logical sections. Clearly provides the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, and the scope of the report.

Introduction mostly professionally developed and broken into logical sections. Clearly provides the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, and the scope of the report.

Introduction broken into logical sections. Mostly provides the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, and the scope of the report.

Some flaws in the Introduction structure, the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, or the scope of the report

Poor formatting, or missing elements in the Introduction, the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, or the scope of the report

15

12

10

7.5

5

0

Provides excellent discussion of the selected business strategy for the relevant online business – based on a realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered.

Clearly discusses the selected business strategy for the relevant online business – based on a realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered.

Adequate discussion of the selected business strategy for the relevant online business – based on a realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered.

Limited discussion of the selected business strategy for the relevant online business – based on the assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered.

Incomplete or inappropriate discussion of the selected business strategy for the relevant online business – and a lack of realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered.

No attempt made or diverse from what is acceptable.

20

17

13

10

7

0

Provides excellent discussion of three chosen business models and how they are applied to your online business to generate revenue and earn profit.

Clearly discusses three chosen business models and how they are applied to your online business to generate revenue and earn profit.

Adequate discussion of three chosen business models and how they are applied to your online business to generate revenue and earn profit.

Limited discussion of three chosen business models and how they are applied to your online business to generate revenue and earn profit.

Incomplete or inappropriate discussion of three chosen business models and how they are applied to your online business to generate revenue and earn profit.

No attempt made or diverse from what is acceptable.

15

12

10

7.5

5

0

Provides excellent discussion of two online marketing tools, how they are applied to your online business, the main benefits and challenges of using them for your online business and ways to measure the results of the chosen online marking tools.

Clearly discusses two online marketing tools, how they are applied to your online business, the main benefits and challenges of using them for your online business and ways to measure the results of the chosen online marking tools.

Adequate discussion of two online marketing tools, how they are applied to your online business, the main benefits and challenges of using them for your online business and ways to measure the results of the chosen online marking tools.

Limited discussion of two online marketing tools, how they are applied to your online business, the main benefits and challenges of using them for your online business and ways to measure the results of the chosen online marking tools.

Incomplete or inappropriate discussion of two online marketing tools, how they are applied to your online business, the main benefits and challenges of using them for your online business and ways to measure the results of the chosen online marking tools.

No attempt made or diverse from what is acceptable.

5

4

3.5

2.5

1.5

0

Conclusions professionally developed. Clearly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction.

Conclusions mostly professionally developed. Clearly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction.

Conclusions mostly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction.

Some flaws in the Conclusions’ summary of the main points or findings of the report, or the consistency with the outline given in the Introduction

Poor formatting, or missing elements in the Conclusions’ summary of the main points or findings of the report, or the consistency with the outline given in the Introduction

No attempt made or diverse from what is acceptable.

Recommendations professionally developed and clearly based on the conclusions. Clearly provides suggested options for solving the problems outlined in the report.

Recommendations mostly professionally developed and clearly based on the conclusions. Clearly provides suggested options for solving the problems outlined in the report.

Recommendations based on the conclusions. Providing suggested options for solving the problems outlined in the report.

Some flaws in the Recommendations based on the conclusions, or the suggested options for solving the problems outlined in the report.

Poor formatting, or missing elements in the Recommendations based on the conclusions, or the suggested options for solving the problems outlined in the report.

5

4

3.5

2.5

1.5

0

In-text referencing fully compliant with Harvard AGPS referencing method.

In-text referencing compliant with Harvard AGPS referencing method with some minor lapses.

In-text sources are mostly referenced correctly. Minor errors in referencing method.

Gaps in in-text referencing – including incorrect structure and missing references included in the List of References.

Unsatisfactory in-text referencing. Few or no references or inconsistent reference method. This may be the result of plagiarism.

No attempt made or diverse from what is acceptable.

List of References fully compliant with Harvard AGPS referencing method.

List of References compliant with Harvard AGPS referencing method with some minor lapses.

List of References sources are mostly correct. Minor errors in referencing method.

Gaps in List of References – including incorrect structure and missing references included in the in-text references.

Unsatisfactory List of References. Few or no references or inconsistent reference method. This may be the result of plagiarism.

Wide range of appropriate sources (more than 10) appropriately analysed, applied and discussed.

Variety of appropriate sources (more than 10) appropriately analysed, applied and discussed.

Clear evidence of research and application of textbook concepts.

References are used in a purely descriptive way indicating limitations of understanding.

No evidence of research or irrelevant sources cited.

10

8.5

6.5

5

3.5

0

Compelling and well- structured account

Activities clearly described. Initiative clearly demonstrated.

Good structure and comprehensive account of activities

Adequate structure and account of activities

Adequate structure but limited description of activities

Poor structure and/or inadequate list of activities. Incoherent account

No attempt made or diverse from what is acceptable.

5

4

3

2

1

0

Mark

Joomla! Website Setup

An excellent piece of work

Competently meets the setup requirements

Adequately meets the setup requirements

Did not sufficiently meet the setup requirements

Clearly does not meet the setup requirements

No attempt or irrelevant

Template & Layout

An excellent piece of work

Competently meets the template & layout requirements

Adequately meets the template & layout requirements

Did not sufficiently meet the template & layout requirements

Clearly does not meet the template & layout requirements

No attempt or irrelevant

Content

An excellent piece of work

Competently meets the content requirements

Adequately meets the content requirements

Did not sufficiently meet the content requirements

Clearly does not meet the content requirements

No attempt or irrelevant

Menu & Links

An excellent piece of work

Competently meets the menu & layout requirements

Adequately meets the menu & layout requirements

Did not sufficiently meet the menu & layout requirements

Clearly does not meet the menu & layout requirements

No attempt or irrelevant