Assignment 1
obaogutapi
CIS499-InformationSystensCapstone.docxRunning head: PROJECT PLAN INCEPTION 1
PROJECT PLAN INCEPTION 2
Information Technology and Business
Babatunde Ogunade
CIS499: Information System Capston
Professor Reddy Urimindi
October 13, 2019
Information Technology and Business
Project Introduction
The very core operation of this company involves the collection and analysis of data through a currently limited technological infrastructure. The basis of this business may focus on leadership structure, the type of industry, business culture, core vision and mission including objectives. The company has a Chief Executive Officer (CEO) as the highest rank, four Information Technology experts and other employees. Marketing can, therefore, categorize this company as a service industry company with a core vision of a 60 percent growth in the next eighteen months and mission of redesigning its information technology to fulfill its organizational needs.
Product features, new market product, differentiation techniques, and value addition defines the type of business which the company is operating. The assessment of its product features which involves data indicate that the opportunities focus on marketing. In the continued operations of the company, the management is not foreseeing any shift from its original product but is rather fixing a differentiation technique within six months. An addition in product value should be achieved by employing an exclusively new technology based on a hybrid model, hosted solution or on-site solution.
The idea of integrating technologies from other partners to realize cost-effective outcomes and best operations outlines the outsourcing policies as far as new technology is concerned. Consequently, future intentions to acquire services such as Software-as-a-Service (SaaS) and cloud computing technologies may involve the adoption of knowledge and skills from outside the country, therefore, describing offshoring activities. As asserted by Aithal, (2017), the success of fulfilling the effective company operation, these activities are important.
One of the skilled personnel in the company is the Chief Information Officer (CIO) whose basic role is to keep a charge on the computer systems and information technology (IT) necessary in ensuring a company’s goals and objectives. Additionally, the CEO has devolved the responsibility of security protocols to the CIO in the process of more digitized frameworks. Other personnel includes the company CEO tasked with communicating to partners, creating the company mission and vision, and generally heading the implementation of both long term and short term objectives. The other information technician is mandated in both the installation and configuration of computer hardware and software.
Based on the current collection and analysis method, data on the customer, marketing, lifecycle, website engagement, and funnel analytics. In broad-spectrum, funnel analytics provide customer information through registration, lead generation, and other checkout pages. Website engagement deals with data on how users dwell on-site to buy products, subscribe or take any other action. Additionally, lifecycle analytics deals with giving access to large volumes of product durability and informed product investment decisions. Marketing and customer analytics provide a solution for accessing customer understanding of superior delivery experiences.
The major current information system used by the company include Web analytics in combination with other operating systems. With this tool, the company can gain customer behavior regarding their visits to the websites. Therefore, it is easy to establish a customer-management relationship from which the company can retain and attract new customers or gain insight attraction to visitors and expand the amount that a customer spends. The specificity of this system is to provide information on how to promote a product and determine the other products that customers are likely to purchase.
Operational systems and database used by Web analytics; numerous operational systems are available depending on the choice of the user. Potential clients may have their default browsers to be internet explorer, firefox and chrome which have an operational system in windows predominant in computer usage. Consequently, android and iPhone also give platforms to other users. Microsoft SQL server is a rational database system that can be used to store and retrieve data as requested by other web users. Another database in this web analytics includes embedded which is highly integrated, requires little or no maintenance and the end-user is not capable of accessing the system through applications.
The good user interface is important for instilling confidence, improving data discoverability, broadening the context and easy understanding of the data. A command-line interface is text-based and the customer or the user can respond to prompts by typing commands and receiving feedback. Natural language interface allows interaction by use of normal languages such as English or French as opposed to the use of computer language and is meant for understanding spoken or written texts. As earlier discussed, the analytics contained in the company includes the marketing, customer, life cycle and web-site engagement analytics and are regarded as important elements in interpreting, communicating and discovering meaningful data patterns.
Since the company deals in information technology, the infrastructural components of the company are divided into three important splits of computing, network, and storage. About the young age of the company, the technological infrastructure is still very limited and therefore the current system is not strong enough to warrant its reliability. Fundamental facility and system are achievable for serving its market and supporting day-to-day functions. The company's physical infrastructure such as buildings is also inadequate to allow an expanded system.
The security of the company’s system can be defined by countermeasures that are put in place to ensure that cyber, computer and information technology are protected. The risks that are associated with these facilities cover those from theft, physical damage and electronic damages such as file corruption, cyberattacks, and hacking. Web analytics is a modern technique that is considered secure. In this system, the information technologist can set predetermined rules which a firewall protects against untrusted networks. Firewall security system controls and monitors outgoing and incoming networks which in the overall view protects computers against cyber-attacks.
Data encryption in another security measure which is enabled in the web analytics. The company can decide to encode information and only be accessed to those employees or users with the correct encryption key. Consequently, the data can also be made to appear unreadable and scrambled to users who have permission to access these files. The security technique provides the company with the necessary data protection against accessibility from unauthorized users. Sensitive information on tax, confidential emails and other important files cannot be intercepted or be viewed by other parties.
Additionally, creating passwords and biometrics is also a security feature relevant in the daily web analytics operations. The biometrics system is a more secure system where access to files can only be granted to a person through the identification of a unique biological trait such as DNA, voice or fingerprints. According to Pane, Awangga, Nuraini & Fathonah, (2018) establishing a strong password is adequate protection against identity theft and financial fraud in accompany. Combining these two can be used by the company to offer protection against cyber hacks.
References
Aithal, P. S. (2017). Company Analysis–The Beginning Step for Scholarly Research. International Journal of Case Studies in Business, IT and Education (IJCSBE), 1(1), 1-18.
