Web

CIS Digital Analytics

Task 1: Research and report on web analytics strategies.

· Research on web analytic strategies Web layout design for general websites, eCommerce, and content websites.

· Different from eCommerce websites that focus on increasing online purchases, most content websites like the one you are assigned to create and distribute valuable, relevant and fresh content for free to attract and retain audience, and in turn makes profit through online advertisement, affiliate programs, or lead gen.

· Each group member should find at least 3 articles – it can be online articles, and make sure to include at least one article from academia, which means it is either a journal article or a conference paper, which you can find through Google Scholar (ABI, ACM and IEEE are well known databases in IS field).

· Based upon these articles summarize your findings in 400 words.

· Use a table to compare the difference between eCommerce and content website KPIs. Group relevant KPIs together.

· Format: 1 inch margins, single space, body text: 12 point Times New Roman font, Title: 14 point bold Times New Roman font, section headings: 13 point bold Times New Roman font.

· Provide evidence after a critical statement using APA in-text citation format. Such as: ([Author’s last name] [Year]). Use “” if it is a direct quote.

· References i.e.

· Use APA format for references.

· Sort references alphabetically by author’s last name. Not in any other order.

· For online articles, when an author isn’t provided, use the website’s name as the author’s name. When a date of the article isn’t provided, use the current year.

· Ensure references exist.

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