Due Saturday @ 5:30pm EST Assignment 3 – Video Case: Cirque du Soleil
Hollywood63
CirqueduSoleil.pptmCirque du Soleil
Is the one of the world largest circus industry in the world.
Began in 1984 composed of 20 street performers by Baie-Saint-Paul (Goldsworthy, 2013)
Established in Montreal has brought delight in 180 spectator.
Cirque du Soleil means circus of the sun.
The circus unlike other theatrical performs without animals use only man powers alone
Its
Has employed over 4000 people and 1500 acrobats allover the world.
The organization creates nearly content for a broad range of audacious projects.
The creative performance uses media and other outlets to reach out and share their diverse acts.
Cirque du Soleil hopes and dreams are to make a difference and touch a soul.
Cirque du Soleil how it works
Began with 20 performers who worked around the clock to give out magnificent performers.
The Cirque du Soleil hires arts from allover the world with certain skills.
Cirque du Soleil later on bring talent together to work cohesively.
Cirque du Soleil themes are all under two elements which consist of a unique theme and a soundtrack.
The team then decides on the theme to compose while tying the act together.
The team avoids straight narratives for the audience to figure out the meaning.
Soundtrack is accompanied by the theme of the art they are performing the act.
Incase an act fails the music and tempo composers acts volume goes up to improvise.
five major drivers of globalization (political, market, cost, technological, competitive) influenced Cirque du Soleil political factor
Giving out money in terms of inceptives to the when in need of financial aid.
The political class has helped majority of the artist get affordable citizenships.
With the help of the government they have been able to hold acts in different countries
Politic has helped shape some of the acts incorporation in themes to perform.
the government have outlined measures for which to follow while making sure the acts are safe.
The government has spear headed that every artist working at the Cirque du Soleil are treated equal.
The government also has facilitated the sale of ticket for show by advertising their using their media platforms.
Licenses and provision of good working place have all been given a go ahead by the government.
The government together with Cirque du Soleil have worked together in some acts to educate the mass on the importance of some the importance of living healthy and using the commodity like water safely and stop violence.
Market
Cirque du Soleil uses some tactic strategies to reach out to its members and stay ahead in the market.
The organization offers a mouth to mouth strategy where they respond to client vie media platform when questions are asked respectively.
The Cirque du Soleil use its fan as its agent in spreading the word via the media and witnesses of their work to spear head their work.
The organization makes sure that they are always relevant always.
The use of themes and music and art which people love are a way of reaching out to more people.
The Cirque du Soleil incorporate some of their acts with legendary artist and famous one to entice people to come watch their shows.
Cost
Cirque du Soleil ALEGRIA SAVE up to 15%, off Tickets
Cirque du Soleil is cost effect shows with diverse cost to which they charge their shows.
The organization sorts to reduce cost as much as possible by having numerous show for people to enjoy their act.
There are ranging number of ticket depending on theme and show.
The ticket range from as low as $59 to $260.
The ticket are sol at the door of the theatric performance or relevant authenticated agents.
Technological
Cirque Wows Audiences With Toruk Technology | WVXU
Every act the Cirque du Soleil performs its theme are brought to life by technological advancement.
The use of latest technological advisement has helped the shows come to life.
Each show theme is incorporated with music and effect to bring vision to the audience.
The use of technology isolates people from each other and what they are doing (wire, 2018).
With the growing innovation in technology the team have engulfed the latest technology to tell their story better.
Cirque du Soleil offers jobs the best technician in the market to adverse each day in their business and shows.
With the show making a lot of money they are able to keep up with the latest technology in the market.
competitive
The main competitive part of Cirque du Soleil is the availability of skilled man power.
Extensive employment exercise helps the, to find the best in their business; artists, musician and acrobats among many more.
The Cirque du Soleil uses communication strategy as building confidence, loyalty thought repeat service of their entertainment.
The use technology creating a wide diverse audience reach help them stay ahead in competition (Terdiman, n.d.).
Cirque du Soleil doesn’t use animals on their show but uses puppet puppeteers in place of animals thus a thumbs up by animal right welfare.
The Cirque du Soleil offers better payment of their employees thus good working relationship retaining the best in the industry.
The use of themes and complexity story telling acts have led to a massive competitive nature of their organization.
Why is Cirque du Soleil successful throughout the world?
Cirque du Soleil is composed of great talented people working around the clock to offer the best of the best.
One of t Cirque du Soleil success thought the world is innovation.
Cirque du Soleil lets their customers, employee, cast and audience suggest ideas on what and how they would want to change an make their show better (WATERS, 2014)..
Data driven approach where before incorporating an act a research is done on which theme to dwell on and touches the audience most.
The Cirque du Soleil has a strong database that has a record of every athlete strength and weakness.
For every theme the crew hire athletes skilled in the theme act unlike other shows where skilled athlete alone headlines the show alone.
Leadership, Guy laliberte, the former owner and current CEO, empowers the team and sets minimum restrictions to maximize every employee’s potential, expertise and ideas.
Why does the product transcend culture differences between countries?
Cultural variations distinguish one foreign market from another.
The culture of a country define trade of the product negations and selling of the product.
t’s often the case that cultural norms can transcend national borders and become more indicative of the industry rather than the origin or place (Culture within International Trade, 2018).
Industrial are influenced by the country they are based on culturally.
The laws and operation of each country are influenced by the cultural practice hence product transcend difference between countries.
company structure have their own norms and cultural practice based on the country they are in thus product transcend as well.
How PR is Different in Latin America vs. the US
Why is it important for Cirque du Soleil to be a good corporate citizen and how does the organization strive to fulfill this role?
Through their act the organization have influenced change among people to stop using drugs and be creative in life.
Employing diverse cultural employee empowers diversity among the workplace
30.4% reduction of GHGs by connecting to the power grid in 10 of the cities visited by our big top shows.
A number of 1,00,000youth are reached in a number of 50 countries they have traveled across the world.
Promoting different themes in each show creates innovation among people minds.
Employing of different people from all over the world promotes togetherness and unity.
Sharing of innovation in expertise through new partnership.
Colgate Brings Cirque Du Soleil's Exclusive Philanthropic Performance Supporting Global Access to Water Solutions to National Television ahead of World Water Day
References
Culture within International Trade. (2018, May 25). Retrieved from get smarter: https://www.getsmarter.com/blog/career-advice/culture-import-export-trade/
Goldsworthy, S. (2013). Cirque du Soleil. Calgary, Alberta: Weigl.
Terdiman, D. (n.d.). Cirque du Soleil’s new show is spectacular, and so is its technology. Retrieved from fast company: https://www.fastcompany.com/90270176/cirque-du-soleils-new-show-is-spectacular-and-so-is-its-technology
WATERS, C. (2014, July 21). Eight flexible marketing tricks from Cirque du Soleil. Retrieved from smart company: https://www.smartcompany.com.au/marketing/eight-flexible-marketing-tricks-from-cirque-du-soleil/
Wire, G. (2018, september 7). Cirque du Soleil, behind the scenes: How tech powers the show ‘Volta.’ Retrieved from STARLA SAMPACO: https://www.geekwire.com/2018/behind-scenes-cirque-du-soleil-technology-behind-epic-new-show-volta/
