4 pages summary
was116073
CIMGroup1PP.pptxGroup 1 Office Pen Display
Engineers:
Marketing:
Office Pen Display
Original Elegant Design
Holds 6 Pens and Business Cards
Amazon Market
$50 18 Reviews
$43 8 Reviews
Etsy Market
$18 47 Reviews
$39 Favorited by 3665
Etsy Market Cont.
$45 321 Reviews
$70 44 Reviews
Prototype Tooling
Production Process
Processes occur simultaneously
Batch Production, 3 at a time
THREE PIECES, Two screws
Hand Finished and Inspected
Time and Motion Study
10 + 12 + 8 = 30 Minutes
Step 1
Step 2
Laser Cut PETG Sheet And Wood Prep
PETG Prep
And
C&C Wood Routing
Assembly And Finishing
Step 3
Materials Cost
Initial Run 60 Units
$1.21 Poplar Wood
(+ $0.23 for Maple)
3 Complete sets from 6 ft. of lumber
Dimensions changed to reduce wastage and cost
Materials Cost
$75.33 PETG Sheet
USplastics.com
20 per sheet
$3.77 per unit
Dimensions changed to reduce wastage and cost
$40 Price Point
$7.20 - 18% Licensing Fee
$1.21 Poplar Wood
$3.77 PETG
$6.05 Labor ($18.16 per hour)
$0.14 Brass Screws x 2
Total Cost $15.37 Per Unit
$24.63 Profit 61.5% Margin
$24.63 x 60 = $1477.8
Sunk Cost
Extensive R&D and Testing
AutoCAD Tool Path
Payscale.com $19.24 per hour
$19.24 x 40 = 769.60
Customization
Add Surcharge for Options
Laser Engraving
Both Sides A Blank Canvas
$7.20 - 18% Licensing Fee
Add Name on Back
Customization Cont.
Replace Card Holder with Cell Phone Rest
Choose from Preset Designs
Upgrade your wood
Maple, Cherry or Alder
Office Pen Display
Engineers:
Marketing:
Competition
It is important to demonstrate that you have investigated the competition. Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Based on this analysis, you can identify key obstacles for your business, the additional services you might offer, competitive challenges, as well as opportunities ahead. Briefly describe the competitive outlook and dynamics of the relevant market in which you will operate. Be sure to answer the following questions that will be asked by our Review Panel:
Is your service better, faster, cheaper and if so why?
Is your advantage a temporary “window” and are there steps you can take to protect your position?
What have you learned from the competition? From their advertising?
How is their business currently? Steady? Increasing? Decreasing?
You may also wish to include the following table:
| Competitor Name | Sales | Market Share | Nature of Competitor |
