CIM APP ZOZ Business Analyst

CIM Applications: LED Desk Lamp

Name of Product: Its Lit

Name of Company: Lamps Inc.

PRODUCT: LED wooden lamp. This product will be the outline of an old-fashioned desk lamp. It will be 12 inches high from the base to the top. We will include a USB plug to allow the lamp to be plugged into lap tops, walls and more. It will be very versatile. The wood will be high quality for a beautiful finish. This will make the lamp very diverse in target market. The base will be custom to each consumer's needs.

We have chosen this product because it was something we were interested in as consumers ourselves. With our knowledge of consumers and trends in this day and time we decided this product would be a very consumer friendly product that would be able to be a necessity for many different demographics.

COST: (Austin Crowder)

· Chestnut free

· LED $0.60

· USB Plug $0.93

· Bolts $0.20

· Wingnuts $0.30

· Nut $0.06

· Sanding paper $0.49

· Logo %18

Total Tangible Costs (Austin Crowder) $2.58 + logo & wood

· Labor $18.00

· Machines -

· CNC router $

· Lazer $

· Manual router $

Total Per Lamp (Austin Crowder) $

BUDGET: Our competitor's prices are $165 for wooden 2D desk lamp, so as long as we hit under that we would be in a great spot.

Materials:-Chestnut (Free)

-LED 2 meter strip makes 19-20 lamps depending on waste ($11.99) (=$0.60 each)

-USB plug (6 foot USB cord per two lamps meaning we need 10 to make 20 lamps) ($1.86 for 2 lamps=$0.93 each)

-2 1 inch carriage bolts per lamp ($10 for box of 100) ($0.20 each)

-Wingnuts ($1.18 per box of 4) (1 per lamp needed)

-Nut ($0.06 per 1) (1 per lamp needed)

-Sand paper ($2.43 for 5) ($0.49)

We have chosen chestnut because it is a pretty wood that would be beautiful stained. We offer the USB plug because it will make the lamp more useful for a consumer with the ability to plug It into a computer, car charger, or wall charger. We carriage bolts are great for the function of the lamp and look of the lamp. The wingnuts are adjustable and allow for more movement. They also look very industrial. The Nuts help hold the lamp together. We use sandpaper to make the wood smooth and provide a sleeker look and feel.

Marketing Strategy:(BRANDON SMILEY)

-Target Market: College students/graduate students/alumni

After researching different areas of the business environment, we realized that current and graduate students will be the best market to target. The LED Desk Lamp will be a great feature for a student that is busy doing homework throughout the night and needs some light to see his or her work. The lamp also comes with USB ports that will be great for charging the tools needed for research and study methods. We believe that college students will have a high demand for this for not only the old-fashion wood look (that is starting to become popular in markets today), but the charging ports as well.

-Compact and small in size

-Basic version for a base price/customizable at a higher price

-Customizable includes departmental logos/standard ETSU Logo/Name/Monogram/ETC

The size of this lamp is somewhat comparable to other different style lamps in the industry. The size of this lamp enables us to create enough lamps and still have a very affordable price. We believe that our target market will be satisfied with the small, compact size. The LED Desk Lamp has the ability to have different features and be customizable for a higher price. Having the ability to put the logo of your school on the lamp will be an upside for targeting a certain market.

· Marketing Idea- Put bluegrass logo on a portion. Allow the bluegrass department the chance to sell some at festivals and bluegrass events out of state. Give a percentage to the department and keep a percentage in engineering. This expands our market. The department will set ETSU apart from other universities and make a unique impression. The product is customizable.

Product Production Process (Engineering Section):

We begin by defining the problem. A desired product (mid-century modern wooden desk lamp) was found to be too complex and expensive to make or buy.

Next, research was conducted on similar products and the associated market. Details, components, and pricing were all noted.

Following, required specifications were decided on (type of lighting, power source options, materials, etc.), and brainstorming began. We modeled our lamp after a similar design that has not yet been released for sale. We simplified some components of the design, added features to other aspects of it, and cut costs of production during this phase. All of this worked together in order for us to reach a design and price that would be beneficial to our desired market.

The prototype came next. The product was initially ran on the CNC Router for the separate pieces, the manual Router to smooth out the edges, and the Laser to place the logo.

The prototype was tested. Lights and electrical components were checked for safety and brightness.

Results were communicated with Marketing management, and design changes were made to reduce waste and cost. The product and all features were finalized.

-cost to make - $37.85

-profit- $42.25 without logo $62.15 with logo

-Selling price - $80.00 No logo $100.00 With logo

-marketing plan/advertising -

-Compact and small in size

-Basic version for a base price/customizable at a higher price

-Customizable includes departmental logos/standard ETSU Logo/Name/Monogram/ETC

-target market -college students, graduate students, and alumni

-competitors -

-troubleshooting -

-locations for selling (Nicki Smith)- ETSU bookstore, online, Neebo

Since we have a very unique product in a limited market, our best plan of action would be to target the audiences directly related to our product. With our audience being mainly ETSU students, faculty, and alumni, the shopping locations targeting those groups of people would be our campus bookstore, our online bookstore and Neebo. Those are the go-to

-customer support -

-set customization options(CASSIE)

-What logos?

1 E YALLOW

2 E FACE

3 E E E NAME

4 E OLD MUCIC

-Names?

-critical path with production plan (CASSIE)

WE WILL NEED 20