COMMUNICATIONS & MEDIA

Assignment brief, FAQs & rubric for Assessment 3 Communicating Health and Science 54090 Autumn 2021 v1 Assessment requirements and FAQs Assessment task 3: Communication portfolio & reflection Weight: 40% Task: Building on A2, students will work in teams to research, design and develop a coherent body of individual health or science communication elements contributing to the team's communication portfolio. Each student will submit a 1,000-word communication element together with a 500-word reflection. Length: 1500 words [Each student needs to research and write and submit their own1000-word communication plus 500-word reflection] Due: 2359 Sunday 6 June Further information: Students will be assessed individually on their original contribution to their team's portfolio of audio/visual/web/text/etc. responses to the communication challenge. Communication element - Students elect to research and produce one communication element from a variety of eligible types including, but not limited to, the following: news stories, press releases, advertisements, videos, podcasts, patient information leaflet, community poster, cartoon story, sketch or skit, etc.. Your individual contribution to the portfolio will be 1000 words or the audio & / or visual equivalent (maximum five minutes for audio visual or audio). Individual reflection - 500 words discussing your individual role, community consultation, evidence, narrative strategy, use of emotion, ethics, culture and professionalism. Group presentations of team strategies and progress will take place in Week 12. Marking criteria A3: Communication portfolio & reflection Criteria Weight (%) Strength of evidence presented in individual communication element 20 Originality 15

Strength of argument 10 Relevance of medium, genre, & narrative style to audience 20 Accuracy of application of code of practice or ethics 15 Relevance of concepts discussed in reflection 20

FAQs How do I use assignment criteria /marking rubric? (See below for rubric) 1/ Make sure you read the criteria before you start your assignment and definitely before you finalise and submit it. 2/ If you don't understand one of the criteria read the rubric, ask a friend or ask your tutor 3/ Think about how your communication element and reflection are meeting the requirements - for example sometimes people forget to include an ethical statement or don't refer to the ethics resources*. It's better to check you have all the elements. If you are aiming for a strong grade please make sure that you make use of some of the required readings in your reflective statement, for example, you might talk about how you use character, emotion and story telling by referring to Olson and/or Wahl-Jorgensen. 4/ Start soon so you have time to get a first draft finished well before the due date. Then re-read the criteria and ask yourself can I lift one more elements up to a higher grade by re-writing or improving the text, argument, referencing, etc.. * Ethics resources – there are two types: Code of ethics for your professional association – see this page in Canvas https://canvas.uts.edu.au/courses/16902/pages/be-professional-find-your-code-of- ethics-here?module_item_id=508924 – these codes apply to your A3. Choose the code that best matches the type of A3 you are doing. UTS FASS ethics for research – these principles apply to any survey, interview, or focus group you are doing to gather community or expert views - https://canvas.uts.edu.au/courses/16902/pages/research-integrity-and-ethics-for-fass-coursework-students?module_item_id=563106 So what exactly are we doing? A3 has two parts: a 1000 word communication of health or science and a 500-word reflection on your professional practice A3 is designed to allow you to use your communication skills, originality and creativity to research and produce a communication which conveys a key piece of evidence found in one or more recent and relevant scholarly sources to the target audience. So, for example, you might find the latest evidence of effective treatment for anxiety and report this in ways that will engage and inform your target audience. Your communication element can take one of following forms: news stories, press releases, advertisements, videos, podcasts, patient information leaflet, community poster, cartoon story, sketch or skit. If the medium or genre you wish to use is not here in this list please email Catriona Bonfiglioli on [email protected] describing your planned A3 for approval. The goal is to find and evaluate credible sources of health or science information, learn about how your chosen issue or condition is viewed by a specific community, and use your communication and narrative skills to research and produce a communication element to get the message about your selected piece of evidence across to your chosen audience.

In this assignment you are expected to

• Research and produce a 1,000-word communication element • Reflect in 500 words about ethics and professionalism used in your practice and demonstrate your understanding of social, ethical and political

significance of health and science communication. This is the checklist for things you should write about in the reflective statement: - Individual role - How did you contribute to A2? and, What led you to make the communication choices for A3? - Community consultation - How did you discover community views in A2? and, How has your knowledge of community views informed your A3? - Evidence - name a key piece of health or science evidence discovered in A2 and explain why you chose to use this in your A3 and how. - Narrative strategy - How did you make use of character (sources, interviews, case studies, personal stories, etc.), emotion, drama, and other story telling techniques. Try to discuss this using quotes or concepts from Olson (see Week Three required reading list in the subject outline) - Use of emotion - How did you make use of emotion to make your communication more powerful or more engaging (Plutchik's wheel of emotion up at Canvas https://canvas.uts.edu.au/courses/16902/pages/emotion-crucial-to-communication?module_item_id=540850 and/or Wahl-Jorgenson from Week Seven) - Ethics - How did you make sure your practice is ethical (refer to relevant codes of ethics/practice and the UTS FASS UG research guide ethics rules)? - Culture - When thinking about target audiences for your communication did you think about diversity, multiculturalism, Indigenous peoples, differences in professional cultures between science and communication or medicine and communication? - Professionalism - What profession do you aspire to join? How did you use a relevant code of ethics/practice to try to make your A3 work as professional as you can? Please remember to make use of relevant readings from the subject outline's list of required readings in your reflection statement and provide a list of references at the end. Make sure you cite the ethics resources and a relevant code of practice for your profession (B Comm major): LOG IN TO Canvas before pasting links into your browser ETHICS link (research ethics): https://canvas.uts.edu.au/courses/16902/pages/research-integrity-and-ethics-for-fass-coursework-students?module_item_id=563106 CODES OF PRACTICE link: https://canvas.uts.edu.au/courses/16902/pages/be-professional-find-your-code-of-ethics-here?module_item_id=508924 What are we expected to submit to Turnitin? You need to submit: - An assignment cover sheet - Your communication element (or a link to its online location) - Your reflection statement

You can only submit one item to Turnitin - this means you need to put all elements into one word file or PDF or Powerpoint. If your A3 communication element is online (webpage, YouTube, Vimeo, Soundcloud, etc.) please make sure that you CLEARLY state that you have created an online element and provide links in a prominent place at the TOP of your assignment (after the coversheet). Please use the A3 assignment coversheet. If you submit the wrong version to Turnitin and need to replace it, please email [email protected] stating clearly what needs to be removed so you can upload the new version. When is A3 due? 2359 Sunday 6 June Marking rubric for Assessment Task 3: Criterion Fail Pass Credit Distinction High Distinction Strength of evidence presented in individual communication element 20 pct

No evidence included in communication element

Communication element includes one fact or piece of evidence

Health or scientific evidence clearly presented

Strong health or scientific evidence presented clearly with attribution of source

Powerful evidence (health or scientific) is clearly presented with source at the heart of the communication element

Originality 15 pct

Communication element lacks novel elements

Presents newsworthy facts or uses novel presentation

Newsworthy elements AND fresh or original story telling is used

Communication element presents up-to-date knowledge from research publications in a fresh and engaging way

Communication element demonstrates outstanding use of significant new evidence conveyed using fresh, compelling, and relevant storytelling techniques

Criterion Fail Pass Credit Distinction High Distinction Strength of argument 10 pct

No argument is present

Attempts to make a case but minimal evidence is provided to support this

Communication includes a clear point supported by some evidence

Solid evidence is used to support a clear argument made in the interests of the audience or the wider public

Compelling evidence is used to support a strong argument made in the interests of the audience and the wider public

Relevance of medium, genre, & narrative style to audience 20 pct

No consideration of audience present

A target audience is identified

Communication element is well

Communication element is very well suited to the target audience through good choice

Communication element is very well suited to the target audience through good choice

suited to the target audience identified

of medium or genre or narrative style

of medium, genre and narrative style

Accuracy of application of code of practice or ethics 15 pct

Ethics and code of practice not identified or discussed OR unethical practice is apparent

Code of practice/ ethics is identified. No unethical practice is apparent

Specifics of a relevant code of practice/ethics are clearly applied No unethical practice is apparent

Relevant specifics of a relevant code of practice/ethics are consistently applied, mentioned in the reflection and references provided No unethical practice is apparent

Code of practice/ethics is rigorously applied and clearly discussed in the reflection citing specific code and ethics resources. No unethical practice is apparent

Relevance of concepts discussed in reflection 20 pct

Reflection statement is not provided or is less than 400 words or does not mention specifics from the list provided in "further information"

Reflective statement is provided between 400 and 500 words and discusses at least one point from the checklist in the "further information"

Reflection is 500 words and discusses at least two of the points in the checklist in the "further information"

Reflection of 500 words uses specific detail to discuss: student's individual role in the group and individual tasks, community consultation, choice and use of evidence, narrative strategy, use of emotion, ethics, culture and professionalism

Reflection of 500 words includes a mature statement illustrated with specific detail about: student's individual role in the group and individual tasks, the application of the community consultation, choice and use of evidence, narrative strategy, use of emotion, ethics, culture and professionalism

Subject Objectives a. Evaluate sources of health or science information b. Analyse community attitudes towards a health or science issue c. Collaborate in the design and production of communication d. Research and produce health or science communications using evidence e. Recognise the social, ethical and political significance of health and science communication f. Reflect on ethics and professionalism in communicating health and science A3 objectives - b, c, d, e and f