International Business Ch.13

International Business Experiential Exercises

Chapter Thirteen

Name: Loredon

Date of Submission: Click or tap to enter a date. (click on arrow to select date)

Instructions: Minimum word count for each question – 100 words

· Each question worth up to 50 total points

· Due date: October 13, 2019 11:59 pm EST

· Save as an attachment and submit using the assignment link

1. Visit the websites of several corporations (e.g., General Electric, Procter & Gamble, and Unilever) that you believe may be trying to innovate with R&D operations in one of the BRIC emerging markets. Do you see any common patterns in how they discuss this strategy? Do they make any statements about intellectual property rights?

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2. Search YouTube for “bottom of the pyramid.” You’ll find several videos by C. K. Prahalad (e.g., http://www.youtube.com/watch?v=79JOHMrs8m4y and the Maastricht series starting with http://www.youtube.com/watch?v=VJUjzT--HUk). Beyond these videos, what other resources did you find? Poverty is likely to exist in most communities and not just developing economies. What opportunities in the BOP market exist in your community?

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