2000 words assignment ::

Chose any product from the market:

you will set out a marketing plan for the updated, sustainable product and how the product/service will be marketed. I expect significant “real world” knowledge to be applied here as to what is possible- for example knowledge of packaging materials and supply chains. You are also expected to show what the new product/service looks like and a Backcasting view planning future actions.

Part 2: The Updated Marketing Plan:

1. Executive Summary*

2. Table of Contents*

3. Sustainability Goals for Product

1. These will be restating much of section 6 above

4. Situational Analysis

1. TBL SWOT: Economic, Environmental and Social issues

5. Market and Marketing Summary:

1. Segments, Targets, Intended Position

2. Statement of Value (Market needs being satisfied) and Customer benefits.

6. Marketing Mix

*Again combining traditional and sustainable marketing frameworks to show what you plan to do and to justify why this will lead to a sustainable product.

*Consider what will be changed now and what will be changed in the future and justify these decisions.

1. Circularity

2. Product (Idea, good, service)

3. Price (Including cost to Citizen Consumer)

4. Distribution (Channels)

5. Promotion (Communication)

6. Process

7. People

8. Physical Evidence

7. Environmental Impact Projections (Lifecycle analysis and Input Output)

8. Implementation and Control

1. Identifies innovation priorities required to meet ongoing goals

Notes

* Figures and graphs are also not counted There are a number of section, particularly the Marketing Mix that are common to both submissions. You MUST undated and change these sections otherwise your Turnitin score will high and this can indicate self-plagiarism. Remember you cannot submit the same project twice and expect to get credit for it both times