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Chobani Yogurt Company
Ziyang Chen MGMT3900
Technological investment
They bought used equipment
The equipment were bought in installments
They retrofitted their filling machine
Relied on manual labor more than automation
Cont’d
They focused on growth metrics
They were aware of trends taking place in the market
The company was realistic
They were patient as a company
Cont’d
The company was aware of brain drain
The company prioritized its investment
Planned for possible overruns
The owner kept into constant communication with finance officer