Create a Child Care Business plan
Child Care Business Plan
EXECUTIVE SUMMARY Provide a brief overview (highlight and summarize primary elements) of the business plan's contents.
BUSINESS INTRODUCTION ◊ Provide a history and description of the business • How and why did you enter the child care field? ◊ Mission statement • Who are you and what do you do? • What services do you offer? • Who do you serve? ◊ Research market feasibility • Is there a need for child care in the area where you business will be located? • How much of a need is there and how much of it will you serve? ◊ Competition • Who are your competition? • What services do they offer; what are their strengths and weaknesses? • Are they a threat to your business? ◊ Industry trends • What does the child care industry itself look like at this time: is it stable or declining? ◊ Potential market • Given what’s know about the above issues, what is the potential demand/need for your facility?
BUSINESS ORGANIZATION ◊ Legal • Will the center be a sole proprietorship, a partnership, or a corporation? • Will it be profit making or a non-profit organization? • Will it have a board of directors? • Will it be employer sponsored or supported, or funded by state or local agencies? • Who will determine the policies and budget? ◊ Insurance • What types of insurance will you carry (liability, fire, theft, health, accident) and through whom? ◊ Tax and bookkeeping system • What records do you need to maintain? • What system will you use? ◊ Regulation, licensing, and/or government issues • What licensing regulations are there for your industry? • What are the zoning regulations for your location? • What local building code requirements must you adhere to?
MANAGEMENT/OPERATIONS ◊ Personnel/management team • Who are they? • What are their qualifications? • What education have they had? • Are they competent, capable, and experienced? ◊ Benefits • What benefits are being offered to employees, if any? ◊ Employee requirements and job descriptions • What are your hiring practices? • What is your wage scale? • What are your staffing patterns? • What will specific employees be expected to do? ◊ Business operations • How will you actually run your business? • What are your major business policies? • What is your schedule of daily program activities and how will they provide you with a competitive edge? ◊ Suppliers • What equipment and materials do you need? • Where will they be obtained? • Provide breakdown of costs by supplier. ◊ External partners • Will a lawyer, accountant, or early childhood specialist’s served be used? ◊ Technology needs • Do you need or will you need any technology to help you, such as computers, telephone add-ons, etc.?
MARKETING ◊ Describe your services • What do you offer and to whom? • Do you offer any special services that may not be offered elsewhere? ◊ Describe the target market for you facility • Who will be served? ◊ Identify your location • Where is your facility located? • Has is met local and state inspections and zoning requirements? • Does it accommodate special needs? • What features about your site are desirable for child care and families? ◊ Pricing strategies • How will fees be determined? • Will there be late fees, paid holidays and vacations, sick days, etc.? • Will you charge for special services, i.e., transportation? ◊ Promotional strategies • How will you reach your customers? • What advertising methods will you use?
FINANCIAL ◊ Start-up costs • If applicable, what will you need to purchase to begin? • What operating funds will be needed? • Where will this money be obtained? • How much, totally, is needed to successfully cover all start-up costs? ◊ Cash-flow projection • Where will your income come from and where will it go? • Anticipate your income and expenses for a two-year period, month by month and by year. ◊ Income statement ◊ Balance sheet: assets, liabilities, net worth ◊ Break even analysis • Revenue versus expenses: how much money do you need to break even? • Can you make a profit? ◊ Financing plan • Will you need to borrow money? How much? • How will you use it and how will it be repaid? ◊ Identify sources of funds • Determine how the program will be funded. • Will you seek a bank loan? • How much money can you provide?
Child
Ca
re Busi
ness Plan
EXECUTIVE SUMMARY
Provide a brief overview (highlight and summarize
primary
elements) of the business plan's contents.
BUSINESS INTRODUCTION
?
Provide a history and description of the business • How and
why did you enter t
he child care field?
?
Mission statement • Who are you and what do you do? •
What services do you offer? • Who do you serve?
?
Research market feasibility • Is there a need
for child care in the area where you business will be located? • How much of a need
is there and
how much of it will you serve?
?
Competition • Who are your competition? • What services do
they offer; what are their strengths and weaknesses? • Are they a threat to your business?
?
Industry trends • What does the child care industry itsel
f look like at this time: is it stable or
declining?
?
Potential market • Given what’s know about the above issues, what is the potential
demand/need for your facility?
BUSINESS ORGANIZATION
?
Legal • Will the center be a sole proprietorship, a partnersh
ip,
or a corporation? • Will it be profit making or a non
-
profit organization? • Will it have a board of
directors? • Will it be employer sponsored or supported, or funded by state or local agencies? •
Who will determine the policies and budget?
?
Insuranc
e • What types of insurance will you
carry (liability, fire, theft, health, accident) and through whom?
?
Tax and bookkeeping system •
What records do you need to maintain? • What system will you use?
?
Regulation, licensing,
and/or government issues • Wha
t licensing regulations are there for your industry? • What are the
zoning regulations for your location? • What local building code requirements must you adhere
to?
MANAGEMENT/OPERATIONS
?
Personnel/management team • Who are they?
• What are
their qualifications? • What education have they had? • Are they competent, capable, and
experienced?
?
Benefits • What benefits are being offered to employees, if any?
?
Employee
requirements and job descriptions • What are your hiring practice
s? • What is your wage scale? •
What are your staffing patterns? • What will specific employees be expected to do?
?
Business
operations • How will you actually run your business? • What are your major business policies? •
What is your schedule of daily pr
ogram activities and how will they provide you with a
competitive edge?
?
Suppliers • What equipment and materials do you need? • Where will they
be obtained? • Provide breakdown of costs by supplier.
?
External partners • Will a lawyer,
accountant, or ear
ly childhood specialist’s served be used?
?
Technology needs • Do you need or
will you need any technology to help you, such as computers, telephone add
-
ons, etc.?
MARKETING
?
Describe your services • What do you offer and to whom? • Do you offer any
spe
cial services that may not be offered elsewhere?
?
Describe the target market for you facility •
Who will be served?
?
Identify your location • Where is your facility located? • Has is met local
and state inspections and zoning requirements? • Does it acco
mmodate special needs? • What
features about your site are desirable for child care and families?
?
Pricing strategies • How will
fees be determined? • Will there be late fees, paid holidays and vacations, sick days, etc.? • Will
Child Care Business Plan
EXECUTIVE SUMMARY Provide a brief overview (highlight and summarize primary
elements) of the business plan's contents.
BUSINESS INTRODUCTION ? Provide a history and description of the business • How and
why did you enter the child care field? ? Mission statement • Who are you and what do you do? •
What services do you offer? • Who do you serve? ? Research market feasibility • Is there a need
for child care in the area where you business will be located? • How much of a need is there and
how much of it will you serve? ? Competition • Who are your competition? • What services do
they offer; what are their strengths and weaknesses? • Are they a threat to your business? ?
Industry trends • What does the child care industry itself look like at this time: is it stable or
declining? ? Potential market • Given what’s know about the above issues, what is the potential
demand/need for your facility?
BUSINESS ORGANIZATION ? Legal • Will the center be a sole proprietorship, a partnership,
or a corporation? • Will it be profit making or a non-profit organization? • Will it have a board of
directors? • Will it be employer sponsored or supported, or funded by state or local agencies? •
Who will determine the policies and budget? ? Insurance • What types of insurance will you
carry (liability, fire, theft, health, accident) and through whom? ? Tax and bookkeeping system •
What records do you need to maintain? • What system will you use? ? Regulation, licensing,
and/or government issues • What licensing regulations are there for your industry? • What are the
zoning regulations for your location? • What local building code requirements must you adhere
to?
MANAGEMENT/OPERATIONS ? Personnel/management team • Who are they? • What are
their qualifications? • What education have they had? • Are they competent, capable, and
experienced? ? Benefits • What benefits are being offered to employees, if any? ? Employee
requirements and job descriptions • What are your hiring practices? • What is your wage scale? •
What are your staffing patterns? • What will specific employees be expected to do? ? Business
operations • How will you actually run your business? • What are your major business policies? •
What is your schedule of daily program activities and how will they provide you with a
competitive edge? ? Suppliers • What equipment and materials do you need? • Where will they
be obtained? • Provide breakdown of costs by supplier. ? External partners • Will a lawyer,
accountant, or early childhood specialist’s served be used? ? Technology needs • Do you need or
will you need any technology to help you, such as computers, telephone add-ons, etc.?
MARKETING ? Describe your services • What do you offer and to whom? • Do you offer any
special services that may not be offered elsewhere? ? Describe the target market for you facility •
Who will be served? ? Identify your location • Where is your facility located? • Has is met local
and state inspections and zoning requirements? • Does it accommodate special needs? • What
features about your site are desirable for child care and families? ? Pricing strategies • How will
fees be determined? • Will there be late fees, paid holidays and vacations, sick days, etc.? • Will