Country Report 3

Country reports build off each other. In each submission, you add information and make the assignment more complete. In some circumstances and following my feedback, you may remove information that was in your previous submission if it does not fit with the assignment.

Thus, your country report will become longer and more comprehensive with each submission. Each one of the three is still an independent assignment that is graded by its own merits.

Country reports should be:

Country report #1 2 single-spaced pages of actionable, relevant information with 1-2 visuals

✔ Country report #2 3-4 single-spaced pages of

actionable, relevant information with 2-3 visuals

✔ Country report #3 ~5 single-spaced pages of

actionable, relevant information with 4-5 visuals

✔

In addition to all the other information that you collect on the country and deem relevant, make sure that you include the following components:

Country report #1

Country report #2

Country report #3

A complete PEST table ✔ ✔ ✔ Clearly stated product to be marketed in the

country ✔ ✔ Demographics ✔ ✔

Values or consumption patterns. Relevant to the product chosen and expressed quantitatively. ✔ ✔

Traditions (rituals, beliefs), symbols or aesthetics. Relevant to the product and illustrated with visuals or explained with sufficient detail. ✔ ✔

A complete OT table based on the updated PEST analysis ✔ ✔

A detailed list of references ✔ ✔ One relevant table or figure from Passport

or About 10 quotes or findings from an interview

with a national of the chosen country. ✔

Estimation of market demand for the product chosen in the country following one of the

methods learned ✔ Proposed Country-as-segments

✔ Proposed Consumers-as-segment expressed as an

international customer persona ✔ A complete OT table based on the updated PEST

analysis ✔

Some references as a starting point for Country reports (We will go deeper during the Market Research module):

 Passport Euromonitor (access through DePaul Libraries)  https://www.cia.gov/the-world-factbook/countries/  https://data.worldbank.org/  https://www.countryreports.org/  https://www.doingbusiness.org/en/rankings  https://www.transparency.org/en/  https://www.hofstede-insights.com/product/compare-countries/